Even though digital media is growing in Cambodia, it has a limited reach of only 10 million – about 65% of the total population. So, how can marketers ensure they stretch their marketing dollars and reach a wider audience?
Now more than ever, the mobile phone is the only device that almost every adult in Cambodia has, and it is the only device that is always ON.
Plus, it’s proven that your return on investment (ROI) improves with more media channels. However, additional media channels don’t guarantee the success of a campaign if it’s not targeted, efficient, and measurable.
Introducing ADA Reach Cambodia powered by Smart – Cambodia’s first mobile marketing platform. With this platform, marketers can leverage on data and technology solutions to achieve better results in sales and marketing.