Product Reviews

Reports and Insights

Online reviews are the front of a brand’s digital reputation. It gets brands noticed, and when they’re generally positive, it leads to more sales, improved search engine rankings, and more customers. 

Product Review reports from ADA Digital Shelf allow the users to gauge their current ratings across different marketplaces. It also provides insight into what shoppers generally have to say about the brand and the products they’ve bought. 

ADA Digital Shelf Average number of reviews

Average Number of Reviews 

Clicking through the filters provides users with a different view of the average number of reviews sorted by country, platform, brand, type, and size. 

 Total Reviews / Number of Total SKUs = Average Number of Reviews Per Product 

ADA Digital Shelf average number of reviews

Total Number of Reviews 

This report shows the total number of reviews present across each brand. Altering the view of the data (daily, weekly, monthly) gives users insight into the trend of how often and when customers leave reviews. Does it happen on days where there were campaigns or during a new product launch? 

Altering the view according to time helps do that. 

ADA Digital Shelf total number of reviews

The report can also be viewed according to: 

  • Country 
  • Platform 
  • Brand 
  • Type 
  • Size 

ADA Digital Shelf total number of reviews

Ratings & Review Actions 

This report provides users a good summary of the customers’ overall ratings and reviews. Understanding the reviews, ratings, and average sentiment helps the user decide what to do or which strategy to implement next to improve the ratings and increase customer satisfaction. 

ADA Digital Shelf ratings & review actions

For convenience, users can type a ‘Product Name’ into the search engine. 

ADA Digital Shelf ratings & review actions

Detailed information included in the table: 

  • Country 
  • Platform 
  • Brand 
  • Product Image 
  • Platform SKU ID 
  • Product Name 
  • Review Count 
  • Average Rating 
  • Average Sentiment 
  • Action Needed 

Average Sentiment Computation 

Positive 

= Rating > 4.7, Review > 40 

Neutral 

= 4.7 > Ratings > 4.0, 40  

Negative 

= Rating <4.0, Reviews <10  

Action Needed 

Criteria 

No Action Needed 

Review Count >= 40 AND Average Rating >= 4.0 

Improve Number of Reviews 

Review Count < 40 AND Average Rating >= 4.0 

Improve Ratings 

Review Count >= 40 AND Average Rating < 4.0 

Improve Ratings and Reviews 

Review Count < 40 AND Average Rating < 4.0 

ADA Digital Shelf reports and insights

All reports and insights are available for download by clicking the button next to “Learn More”. 

Who Can Help?

For more inquiries, feel free to send us a message or email us at support.digitalshelf@ada-asia.com. We are happy to assist you with your concerns.