Product ratings are the star ratings given by customers to a brand’s products. These ratings are important for building an e-commerce brand’s online reputation. Through star ratings, shoppers gauge whether a brand is highly rated and trusted by previous shoppers.
ADA Digital Shelf provides an in-depth look at the user’s product ratings and average ratings across various brands in all the marketplaces. The user gets an in-depth look at which products are bestsellers, and which ones need improvement.
Detailed insights available in Product Ratings are:
The average rating for each product can be viewed by individual brand, platform, country, type, or size, by clicking through the different tabs. Each category gives the user a different point of view for better analyses of product ratings.
Trended Product Ratings
Trended product ratings show the number of reviews over time for the products included in the user’s portfolio. They are categorized by country, platform, brand, type, and size by clicking on the tabs at the top of the chart.
Users can set the date range for the chart and can be viewed daily, weekly, or monthly.
Total Number of Ratings
Product ratings are good for building credibility. And this report shows the user the total number of ratings that their brand has. Data can be viewed by clicking through the different tabs:
Trended and a total number of ratings can be reviewed daily, weekly, or monthly.
Top 5 Rated Products
This report features the user’s top products according to customer ratings and purchases. Information includes:
Bottom 5 Rated Products
Negative ratings provide a fair counterbalance to positive ratings, and the report provides the user with insight into the lowest product ratings, giving the user an insight into which products need improvement or optimisation. From there, the user can do a deeper investigation into buyer reviews and which steps to take in order to increase the rating score.
All reports and insights are available for download by clicking the button next to “Learn More”.