Pricing & Promotions Overview

In the pricing and promotions section, ADA provides an overview of the brand’s price and promotions. The digital shelf enables users to view and track products with report summaries including Average Discount, Trended Promo Price, Number of Products on Promotion, and the Percentage of Assortment on Discount.   

Standard Price 

This is the price the product is sold to the consumer. 

Original Price 

This is the price before the promotion and is often displayed with a strikethrough. 

Promo Price 

This is a reduced price that is intended to increase sales. This often increases revenue in the short term at the expense of profit margins. It is also a strategy to maximise long-term returns by acquiring and retaining customers.  

Users can customise the reports based on these filter attributes: 

  • Country 
  • Platform 
  • Brand 
  • Type  
  • Size 

ADA Digital Shelf average discount

There are 4 reports provided in the Pricing & Promotions Overview. 

Average Discount 

This report shows the overall discount and the average discount of the products across the selected platforms over the last 30 days. 

ADA Digital Shelf average discount

The information included in the graph: 

  • Discount 
  • Average Discount 
  • Platform 

Trended Promo Price 

This report gives users a detailed insight on the average promo price per brand trended over time. Promo price excludes promotions such as flexi combos and vouchers. Users can configure the chart through the filters for a different view. 

ADA Digital Shelf Trended Promo price

Hovering over the points on the graph shows the accurate product prices per brand trended over time. 

The information included in the graph: 

  • Promotion Price 
  • Brand 
  • Date Trend 

Number of Products on Promo 

This report provides the user with data on how many products is on promotion over the last eight weeks. 

ADA Digital Shelf Trended promo price

Hovering over the points on the graph shows the accurate number of products on promo over the last 8 weeks. 

The information included in the graph: 

  • Number of Products on Promo 
  • Date Trend 

Percentage of Assortment on Discount 

This report shows the current percentage of the total assortment on discount.  

ADA Digital Shelf % of assortment on discount

Hovering over the points on the graph shows the current percentage of the total assortment on discount. 

The information included in the graph: 

  • Percentage of Products on Promo 
  • Date Trend 

All insights for Pricing & Promotions Overview are available for download by clicking the button next to “Learn More.”  

Who Can Help?

For more inquiries, feel free to send us a message or email us at support.digitalshelf@ada-asia.com. We are happy to assist you with your concerns.