Planning Your Marketing in Uncertain Times: Adapt and Retool for the New World
In the new normal, the only thing that’s certain is that uncertainty will be part and parcel of business. But this does not mean that we can’t plan ahead, and adjust our marketing strategies and spending. With tightening budgets and changing scenarios, it’s all the more critical to do so.
Join us as we share:
- A new framework for marketing planning, based on your consumer spend and ability to serve them
- Best practices to adjust spending, and where to channel your efforts
- How to engage in conversation with your CEO and CFO on budgets and revenue targets