Adopting agile and ever-evolving strategies will be how businesses move forward from the lessons of the 2021. Explore what it takes to turn 2022 into a strategic opportunity.
In this session, Srinivas Gattamneni, CEO of ADA tackled questions brewing in the CMO mind:
1. What does the CMO / CIO technology blueprint look like?
2. How should CMOs think about their AI investments in the marketing value chain?
3. How could forward-thinking marketers prepare for the beyond – the Metaverse?