Phillip Bank is one of the leading financial institutions in Cambodia and is part of the PhillipCapital Group, which is headquartered in Singapore. They offer a wide range of financial services and products catering to corporate, SMEs, and retail customers to sustainably improve the economic well-being of rural and urban communities. Phillip Bank wanted to:
Drive new-to-bank customers for personal deposits, which provides competitive interest rates and can be withdrawn safely anytime.
To reach 3K sign-ups by the end of the year.