Case Study: 

Electronic Brand Amassed 38K Reach For Brand Sales | SMS Marketing Case Study | Cambodia

The Objective

The brand aimed to drive awareness, boost sales, and acquire new customers during the Cambodia Water Festival.

The Approach 

What started off as a lightbulb socket manufacturer eventually made it as a household brand in Cambodia. With the arrival of the nation’s most anticipated event – the Water Festival. The brand wanted to implement a strategy that could reach its targeted audiences rather than blasting large advertisements around the city.

The offering was to provide instant notification through SMS Marketing which centers on the sales promotion during the Cambodia Water Festival. Powered by ADA’s Telco-based data, we were able to target the mid to high income audiences who reside at the popular districts of Phnom Penh City:

The idea was to use the instant notification function in SMS Marketing as a means of communication for promotions during the Cambodia Water Festival. Powered by ADA’s unique precision telco marketing, we were able to reach mid and high-income target audiences residing in Phnom Penh City’s top 4 districts:

  1. Sen Sok District
  2. Chamkarmon District
  3. Daun Penh District
  4. Bak Touk High School

The Outcome

At the end of the one-month long campaign, we achieved:

38k

Reach to targeted customers

157% 

 Above industry average CTR

27%

    Above industry average in CPM