on-demand session

Overcoming MarTech Challenges for Agile Marketing Strategies

Speaker

Chris Wiseman

Head of MarTech, ADA

Chris came to Asia helping a videogame company set up their digital marketing division. He then went on to work in the digital agency industry working in XM Asia (Mirum) on Nokia. Having been with the agency Ogilvy for close to 9 years, first as a digital consultant and later to build up a CX / UX  (Customer Experience/User Experience) team from the ground up for Asia, Chris Wiseman now leads Marketing Technology at ADA. He leads a team that is dedicated to helping businesses understand growth opportunities. His team looks at clients’ current business, customer and technology, from which they build a scalable marketing and sales funnel to identify growth strategies. They then work to bring these growth strategies to life and continuously optimise them.

 

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Chris Wiseman

Head of Marketing Technology Practice, ADA

Head of Marketing Technology, Chris Wiseman

Chris Wiseman

Chris leads Marketing Technology, a team dedicated to helping businesses understand growth opportunities. We start by looking at their current business, customer and technology, from this we look at their full marketing and sales funnel to identify growth strategies. We then work to bring these growth strategies to life and continuously optimize them.

With over 15 year’s experience in digital marketing technology. He previously worked in Sitecore as Head Of Alliances, helping over 200 partners in APAC deliver marketing technology solutions to customers. Before that he worked at Ogilvy where he built a CX/UX division from the ground up working across 12 countries and as a digital consultant to help businesses drive growth covering digital channels, CRM, data, mobile and ecommerce.

In his spare time, he sits on the advisory board for Republic Polytechnic to help groom the next generation of Singapore talent from the School of Arts & Technology.