Overcoming MarTech Challenges for Agile Marketing Strategies. This MarTech-as-a-Service on-demand video series will cover the topic of Agile Marketing strategies. In this episode, Chris will be tackling and reinventing conventional customer demand and expectation.
About Chris Wiseman, Chris is the Head of Marketing Technology (MarTech) at ADA and is passionate about dedicated to helping businesses understand growth opportunities.
Chris leads Marketing Technology, a team dedicated to helping businesses understand growth opportunities. We start by looking at their current business, customer and technology, from this we look at their full marketing and sales funnel to identify growth strategies. We then work to bring these growth strategies to life and continuously optimize them.
With over 15 year’s experience in digital marketing technology. He previously worked in Sitecore as Head Of Alliances, helping over 200 partners in APAC deliver marketing technology solutions to customers. Before that he worked at Ogilvy where he built a CX/UX division from the ground up working across 12 countries and as a digital consultant to help businesses drive growth covering digital channels, CRM, data, mobile and ecommerce.
In his spare time, he sits on the advisory board for Republic Polytechnic to help groom the next generation of Singapore talent from the School of Arts & Technology.