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112 Robinson Road
Singapore 068902

Mahesh Neelakantan – Country Director

Mahesh Neelakantan
Country DIrector Malaysia and Singapore

Mahesh combines data, technology, content and media under one roof to create an extremely agile and outcome driven digital marketing business in Singapore and Malaysia. As Country Director of ada in Singapore and Malaysia, Mahesh brings a wealth of results-oriented and performance-driven experience to the team.

A performance driven marketing professional with over 23 years of experience – Mahesh has had the fortune of experiencing both sides of the coin – ‘Big Company Corporate’ job and ‘Start-Up Entrepreneur’. From advertising to creative, big corporates to small start-ups, Mahesh has led, re-purposed and built teams around a shared vision and ambition to deliver business results. He relishes briefs with a focus on ‘Bottom of the Funnel’ driving conversion, retention and advocacy.

Prior to ada, Mahesh was employed with Ogilvy Action working with brands such as Coca Cola, Cadbury and Castrol. While at OgilvyAction, he led the office to win 3 successive Twin-Peak (Creative and Effective) awards given to the same piece of work. He also has had the opportunity to set up start-ups thrice across markets. Mahesh is an avid speaker at marketing forums, trainer for IACT and an occasional contributor to industry magazines.