1. The Rise of No-Code Tech
In 2020, 75% of organisations still have a long way to go in terms of digital maturity, according to a survey by Deloitte. This, coupled with the do-or-die need businesses are facing in digital transformation would likely see the rise of no-code or low-code MarTech solutions. These solutions can be easily used by marketers with minimal technical capabilities and sold to top management with simple data visualisation.