In order to leverage on the MarTech trends of 2021, businesses need to understand that there’s no one-size-fits all solution. Instead of enjoying the luxury of minor tests and tweaks that marketers have had in the past when it comes to implementing MarTech or any new tech, implementation and speed has now become a question of survival.
As COVID-19 has hit the reset button on almost every facet of the business, MarTech implementation is no different. Leaders now need to take a hard look at their business in terms of how MarTech will impact the way they draw consumer insights, derive business strategies, and how they engage with customers. The purpose and implementation will defer according to their corporate make up and business DNA.
At ADA, we have a ready team of experts to provide businesses with an audit of your MarTech structure as well as digital maturity and transformation. Contact us to find out more today.