Invest in marketing technology to drive personalisation, acquisition, and retention.

In the MarTech Asia 2022 Report, ADA’s MarTech experts provide a comprehensive market analysis for 2021 and how it shifts as we move towards 2022. 

The report also explores the key trends that defines the market, covering the primary strategies that brands can adopt and utilise in order to excel digitally for 2022 and beyond.

This report covers the following topics:

  • 2021 market analysis
  • Key trends and market shifts
  • Digital strategies for brands
  • The roles of marketing technology
Discover and explore in-depth marketing technology analysis to propel you and your brand forward for 2022.

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Chris Wiseman

Head of Marketing Technology Practice, ADA

Head of Marketing Technology, Chris Wiseman

Chris Wiseman

Chris leads Marketing Technology, a team dedicated to helping businesses understand growth opportunities. We start by looking at their current business, customer and technology, from this we look at their full marketing and sales funnel to identify growth strategies. We then work to bring these growth strategies to life and continuously optimize them.

With over 15 year’s experience in digital marketing technology. He previously worked in Sitecore as Head Of Alliances, helping over 200 partners in APAC deliver marketing technology solutions to customers. Before that he worked at Ogilvy where he built a CX/UX division from the ground up working across 12 countries and as a digital consultant to help businesses drive growth covering digital channels, CRM, data, mobile and ecommerce.

In his spare time, he sits on the advisory board for Republic Polytechnic to help groom the next generation of Singapore talent from the School of Arts & Technology.