ADA for Marketing | Media Services

Media Planning & Strategy for Business Growth

Plan and build strategies based on consumer sentiments and insights to inform your content and customer experience (CX) execution.

Cambodia, Laos & Myanmar Media Agency of the Year (Gold)

Brand & marketing strategy

Strategy crafted based on sentiment analysis & consumer insights

Develop effective marketing strategies throughout the consumer journey, including tactics such as search engine optimisation (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, email marketing, and more.

By leveraging data-driven insights to inform the tactics and measure results, brands can continually optimise, grow, and reach their target audience with a clear, consistent message.

Digital communication strategy

Content strategy (contextual marketing) & CX strategy (consumer journey planning)

Effectively communicate your brand's message by providing a positive user experience and supporting the company's marketing and business goals. Create and publish relevant and engaging content that resonates with the target audience while ensuring a seamless experience for the customer to build trust and loyalty with the target audience. 

Performance marketing

Hyper-targeted strategies based on campaign goals & recommendations of key metrics

Develop hyper-targeted strategies that are highly customised and targeted to specific segments of target audience, allowing for a more focused and efficient use of resources. By using data and insights from key metrics, such as website traffic, conversion rates, and customer engagement, companies can identify areas for improvement and make data-driven decisions that lead to better results.

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Competitor & industry insights

A healthy assessment of potential competitors

Gain valuable insights that help companies understand their position in the market and identify opportunities for differentiation and growth. With the right data and analytics tools, gain a deep understanding of their position in the market and identify opportunities for differentiation and growth, helping to drive business success over the long term.


Frequently Asked Question

What is media planning?

Media planning is strategically selecting and optimising the media channels and platforms to deliver a message to a target audience. It involves creating a comprehensive media strategy and determining the most effective use of available media resources.

What is the role of a media planner?

A media planner is responsible for developing and executing a media strategy that aligns with a brand or organisation's advertising goals and objectives. They analyse target audience demographics, evaluate media channels, negotiate media buying deals, and measure the effectiveness of media campaigns.

What are the types of media channels used in media planning?

Media planning involves the selection of various media channels, including television, radio, print (newspapers and magazines), outdoor platforms (such as billboards and transit advertisements), digital avenues like websites and social media, and mobile apps.

What is an effective media plan?

An effective media plan is one that successfully reaches the target audience and delivers the desired message. It considers the audience demographics, media consumption habits, campaign objectives, and budget constraints. An effective media plan utilises data and insights to make informed decisions, optimises the media mix, and tracks performance to ensure campaign success.

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ADA for Marketing

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