Marketing | Media Services
Marketing Technology & Media Buying for Business Growth
Get the best ROI from your marketing strategy. Expand, optimise, and effectively attribute your marketing efforts with the award-winning experts.
Deliver media outcomes by enhancing it in key areas with technology
Work with a team of dedicated tech champions and specialists. Partner with the best in each area of analytics, optimisation, and delivery to get more out of the media investments for your customers.
Access to premium ad inventory across the web
Leverage customers’ behaviours and interests, we execute targeted advertising campaigns through various social and programmatic media channels. With a deep understanding of the nuances of each platform, we are able to create tailored strategies and messaging that resonate with your target audience across multiple channels.
Offering a single source of truth for campaign performance
All media sources in one place, making it easy for you to access all the information you need from a single platform.
With the ability to customise reporting formats to your specific needs, you can be sure that the information you receive is tailored to your requirements. The platform also offers API's to all sources, ensuring always-on updates so you never miss a beat.
Frequently Asked Question
What is media buying?
Media buying is the process of purchasing ad space or ad placement across various media outlets for a marketing campaign.
What is the difference between media buying and media planning?
Media buying is the process of purchasing ad space, while media planning involves strategising and determining which media outlets and platforms are most suitable for a marketing campaign.
How does media buying work?
Media buying works by identifying the target audience and their preferred media outlets, negotiating with media owners or ad networks for the best media rates, and placing ads in the selected media outlets.
How does media research contribute to effective media buying?
Media research helps understand the target audience, identify the most appropriate media outlets, and determine the best media buying strategies and placements to reach the intended audience effectively.
What are some common terms used in media buying?
Some common terms used in media buying include media buyer, media plan, media planner, placement, ad placement, ad space, impression, ad spend, and cost per.
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