1000_F_232929173_DO1ImsR1AVaYNBera8s0TtQ0tNEtRPDV
Marketing | Consumer insights

Location Based Marketing & Out of Home Advertising

Uncover insights on WhoWhat, When, Where and Why of target audience to better understand consumer behaviour and strategise effectively.

1000_F_364999345_aTKPm1eD8WPH0TMe7QqxdH32SPyKkHKB-transformed
Discover underserviced ‘hot’ locations

Unlock hard-to-reach respondents

With our targeted survey solutions, reach out to respondents in hard-to-reach locations, such as gated and guarded residential areas, condominiums, malls, and commercial areas which require consent such as petrol stations and hotels.

1000_F_203774825_8a85iQhLgoK8HI8ARS3FEYuOj3irSBJR-transformed-1
Identify relocation opportunities ​

Gain a competitive edge for your brand

Wondering if an outlet is doing well or struggling to stay afloat in a particular area? Get easy access to millions of product key information with just one tool for your products to stand out. We provide insights-driven solutions for your brand in all major platforms across markets. 

1000_F_93852628_ZfyKA1AfbFlPIlU9LxyMwSRLeQTQJKAi
Amplify OOH advertising reach

Unlock global product insights

Analyse products across multiple online retailers in different countries using global filters and easy-to-use navigation. Deliver superior insights to optimise your products, increase revenue, and expand the presence of your brands with our advanced analytics​.

1000_F_109035283_WEAGYL9KOWVOKbmaZXJUMkjJrZ3AdPBz-transformed
Optimise event marketing campaigns

Empower your regional & local teams

ADA Digital Shelf is structured through a category funnel – so your regional team can get a macro perspective across brands in multiple countries while the local teams are able to execute.

 

Insights

Frequently Asked Question

What is location-based marketing?

Location-based marketing is a strategy that uses a person's physical location to deliver targeted advertisements or promotional messages to their mobile devices.

How does location-based marketing work?

Location-based marketing uses location data from a user's mobile device to determine their current location. Marketers can then deliver relevant ads or promotions to users based on their location.

What are the benefits of location-based marketing?

Location-based marketing offers several benefits, including increased foot traffic to brick-and-mortar stores, targeting potential customers in real-time, and personalising marketing messages based on location.

What types of location-based marketing are there?

There are several types of location-based marketing, including proximity marketing, which uses beacons or geofencing to deliver targeted messages to users based on their proximity to a specific location, and geotargeting, which delivers ads or promotions based on a user's location.

How can marketers use location-based marketing strategies?

Marketers can use location-based marketing strategies by analysing location data, targeting customers based on their current location, and delivering personalised offers or messages to their mobile devices.

What is geofencing in location-based marketing?

Geofencing in location-based marketing is using virtual boundaries or "geofences" to trigger the delivery of targeted ads or promotions when a user enters or exits a specific location.

What is geotargeting in location-based marketing?

Geotargeting in location-based marketing is the practice of delivering ads or promotions based on a user's specific location. This can include targeting users based on their city, zip code, or even their exact GPS coordinates.

See how it works for you
ADA for Marketing

Award-winning digital experts committed to business results

AdWeek Fastest Growing Agency 2022