Marketing | Consumer insights
Location Based Marketing & Out of Home Advertising
Uncover insights on Who, What, When, Where and Why of target audience to better understand consumer behaviour and strategise effectively.
Unlock hard-to-reach respondents
With our targeted survey solutions, reach out to respondents in hard-to-reach locations, such as gated and guarded residential areas, condominiums, malls, and commercial areas which require consent such as petrol stations and hotels.
Gain a competitive edge for your brand
Wondering if an outlet is doing well or struggling to stay afloat in a particular area? Get easy access to millions of product key information with just one tool for your products to stand out. We provide insights-driven solutions for your brand in all major platforms across markets.
Unlock global product insights
Analyse products across multiple online retailers in different countries using global filters and easy-to-use navigation. Deliver superior insights to optimise your products, increase revenue, and expand the presence of your brands with our advanced analytics.
Empower your regional & local teams
ADA Digital Shelf is structured through a category funnel – so your regional team can get a macro perspective across brands in multiple countries while the local teams are able to execute.
Frequently Asked Question
What is location-based marketing?
Location-based marketing is a strategy that uses a person's physical location to deliver targeted advertisements or promotional messages to their mobile devices.
How does location-based marketing work?
Location-based marketing uses location data from a user's mobile device to determine their current location. Marketers can then deliver relevant ads or promotions to users based on their location.
What are the benefits of location-based marketing?
Location-based marketing offers several benefits, including increased foot traffic to brick-and-mortar stores, targeting potential customers in real-time, and personalising marketing messages based on location.
What types of location-based marketing are there?
There are several types of location-based marketing, including proximity marketing, which uses beacons or geofencing to deliver targeted messages to users based on their proximity to a specific location, and geotargeting, which delivers ads or promotions based on a user's location.
How can marketers use location-based marketing strategies?
Marketers can use location-based marketing strategies by analysing location data, targeting customers based on their current location, and delivering personalised offers or messages to their mobile devices.
What is geofencing in location-based marketing?
Geofencing in location-based marketing is using virtual boundaries or "geofences" to trigger the delivery of targeted ads or promotions when a user enters or exits a specific location.
What is geotargeting in location-based marketing?
Geotargeting in location-based marketing is the practice of delivering ads or promotions based on a user's specific location. This can include targeting users based on their city, zip code, or even their exact GPS coordinates.
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