Marketing | Consumer insights

Data enrichment

Drawing actionable insights from data, we organise, manage, and give meaning to raw data to paint a clearer picture of your business and consumers.


IFA enrichm​ent

Uncover personas with list of IFAs for targeting

With ADA's dataset, understand why consumers behave the way they do via survey, sent to a particular segment of interest for better communication strategies and targeting.

Data consulting & visualisation​

Revolutionise your business insights

Our agile data management consulting framework lays out all the building blocks for you to consolidate data for decision-makingoptimisation, and monetisation, giving you insights on your customers’ online and offline behaviours.

Audience segment​ation

Deep dive into consumers' online & offline behaviours

First-party data enrichment with additional attributes from XACT , ADA's proprietary data management platform (DMP) and users segmentation.

Knowing your customers' preferences, online and offline behaviours, demographics, etc., you can identify multiple personas and send out the right message to the right group of audience when running a marketing campaign.

Data provisioning​

Optimise your data maturity

Build a custom, agile management consulting framework according to your data maturity by optimising the vast amount of first-party data.

See how it works for you
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