Marketing | Consumer insights
Data enrichment
Drawing actionable insights from data, we organise, manage, and give meaning to raw data to paint a clearer picture of your business and consumers.
Uncover personas with list of IFAs for targeting
With ADA's dataset, understand why consumers behave the way they do via survey, sent to a particular segment of interest for better communication strategies and targeting.
Revolutionise your business insights
Our agile data management consulting framework lays out all the building blocks for you to consolidate data for decision-making, optimisation, and monetisation, giving you insights on your customers’ online and offline behaviours.
Deep dive into consumers' online & offline behaviours
First-party data enrichment with additional attributes from XACT , ADA's proprietary data management platform (DMP) and users segmentation.
Knowing your customers' preferences, online and offline behaviours, demographics, etc., you can identify multiple personas and send out the right message to the right group of audience when running a marketing campaign.
Optimise your data maturity
Build a custom, agile management consulting framework according to your data maturity by optimising the vast amount of first-party data.