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Marketing | Consumer insights

Consumer Insight & Market Research for Brands

Leverage data and insights for data-driven business decisions. 

Optimise business performance via insights

We help you to understand people and set your business up for success.

Location-based tracking of customer profile

Improve marketing strategies and grow your business by identifying your business hotspots, consumer lifestyles, and behaviours. Know who, what, when, and where your target audiences are for your business strategy planning.

  • Location Planner
  • Consumer Profiler
  • Device Insights

Deeper understanding of your customers

We collect data from multiple sources and platforms so you can have a comprehensive view of your target audience.

  • IFA Enrichment
  • Data Consulting & Visualization
  • Audience Segmentation / XACT
  • Data Provisioning

Robust credit scoring models for faster decision-making

Our telco-powered credit scoring solution helps accelerate decision-making on loan application approval in real-time.

  • Credit Scoring
  • Telco Intelligence

Accelerate your eCommerce growth with actionable insights & analytics

Access to advanced eCommerce intelligence tool with ADA Digital Shelf.

  • Drive your strategies & actions through data-driven insights​
  • Monitor your brand performance across countries​
  • Experience connected eCommerce analytics​
  • Built for experts & novices​

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Frequently Asked Question

What is customer insight?

Customer insight refers to the understanding and knowledge gained about customers, their behaviour, needs, preferences, and motivations. It involves analysing customer data and information to understand your target audience better.

How can customer insights be used?

Customer insights can be used in various ways. They can help businesses make informed decisions about marketing strategies, product development, customer service improvements, and overall business growth. Insights can also be used to tailor marketing campaigns to specific target audiences and improve customer satisfaction and retention.

What is the difference between market research and customer insights?

While market research focuses on collecting data and information about the market, including competitors, trends, and opportunities, customer insights specifically focus on understanding customer behaviour, preferences, and needs. Market research provides a broader view of the market, while customer insights provide a deeper understanding of individual customers.

How can customer insights help businesses?

Customer insights can help businesses in many ways. They can help identify new market opportunities, improve product development and innovation, increase customer satisfaction and loyalty, optimise marketing campaigns, and enhance the overall customer experience. By understanding customers better, businesses can make more informed decisions and achieve better outcomes.

What types of customer insights are available?

Customer insights, such as demographic information, purchasing behaviour, online browsing patterns, feedback from customer surveys, social media interactions, customer support data, and more, can be obtained. These insights provide valuable information about customer preferences, motivations, and needs.

How can businesses collect customer insights?

Businesses can collect customer insights through various methods, including surveys, interviews, focus groups, data analysis, social media monitoring, website analytics, and customer feedback. Businesses can obtain a comprehensive view of their customers by combining different data sources and research methods.

How can businesses use consumer insights to improve the customer experience?

Consumer insights help businesses understand what customers want and need, allowing them to tailor their products, services, and experiences to meet customer expectations better. By analysing consumer insights, businesses can identify pain points in the customer journey and make necessary improvements to enhance the overall customer experience.

Are customer insights important for marketing efforts?

Yes, customer insights are crucial for effective marketing efforts. By understanding customers' preferences, behaviours, and motivations, businesses can develop targeted marketing campaigns that resonate with their target audience. This leads to higher customer engagement, increased conversion rates, and a better return on investment for marketing activities.

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