Connecting the Dots with Data-Driven MarTech Stacks
Marketers leverage on Marketing Technology (MarTech) to improve their marketing – whether it’s to make processes easier, measure success, or for spending efficiency.
Good MarTech reshapes what marketers can do in a digital world and helps non-technical marketers create better campaigns and customer experiences.
It’s technology that is able to make connections and bridge the gap. Yet, 67% of organisations feel their tech isn’t useful, and 80% are sitting on an outdated MarTech roadmap.