Marketing Services

Consumer Insight and Data-Driven Creative Marketing Solutions

We turn data into actionable insights that will shape your strategic and tactical business decisions, whilst boosting your brand presence. 

Consumer Mindset and Data-driven Creative Marketing Strategies

Audience-First Marketing Strategy

Leverage on first and third party audience insights to develop a customer-centric marketing strategy. We provide holistic offerings for different industry verticals ranging from customer acquisition and sales, to retention of high-value customers.

Data-Driven Digital Marketing Solutions

Explore More Digital Marketing Insights

Looking for data-driven digital marketing solutions?

Our marketing experts are ready to customise end-to-end digital marketing solutions that drive growth and continuous optimisation for your business.

Anurag Gupta

Chief of Agency

Anurag Gupta

Anurag is an integrated communications leader, skilled at unlocking growth opportunities. As Chief of Agency and COO, Anurag leads all country teams with the objective of making ada the leading digital marketing agency in each market. He is also responsible for expanding ada’s portfolio in Asia beyond its current set of 1,200 brands and set market teams up for further scale and growth.

Anurag has more than two decades of experience in building teams, creating and executing integrated, complex communication programs spanning insights, creative, new and traditional media, and CRM. He has been in leadership roles at leading integrated communication agencies – Wunderman/Possible, WPP Team P&G Asia, DDB Mudra Max, Geometry India, Draft Worldwide East Africa, managing large teams, and working with top clients like Unilever, P&G, BP, Samsung and Vodafone. While at Wunderman, he led WPP’s largest horizontal team in Asia for P&G where he built a bespoke team of integrated communications experts to manage all in-market activities for the FMCG brand. He has more than 300 local, regional and international awards to his credit, including Cannes Gold, and AMEs Asia Gold. Anurag is also a non-executive board member and advisor for a mobile start-up, Skrilo.