Discover your customers’ personas to tailor your marketing messages and shopping experience that will be most relevant to your shoppers.

The Mall Business Insights Dashboard (Mall BID) is designed to provide insights to track your market share, monitor when people visit your mall, discover how to reach out to your and your competitors’ shoppers, as well as to uncover their personas and life stages.

With one of the largest data sources in the Asian Region, this means that it is possible to track where your customers are coming from and how far they are willing to travel – at a country level, city level, right down to a geohash-level*.

Geohash: Parcels of the city broken down by 1km x 600m grids.