Welcome to

ADA Malaysia

Hi and Welcome to Kuala Lumpur. We are a data driven group of diverse individuals from many disciplines with a common goal – to provide data driven solutions to business challenges.

So maybe you need to find new customers, or different ways to expand, or just simply more efficient and cost effective ways to achieve your KPIs. Talk to us and we could well be the answer to achieve your goal.

Adrian Burton

Country Director Malaysia

Digital Marketing Strategy

Adrian currently spearheads ADA in Malaysia. He leads a team of solution-focused industry digital marketing & content experts which help brands to solve their business pain points through an innovative and integrated approach to digital marketing.

Screen Shot 2019-04-25 at 11.49.47 PM

Case Studies

Agile Adaptation – Boost Case Study

A case study on how agile adaptation with data-driven insights helped Boost grow over 400% in a predominantly cash society.

Disrupting Giants – The Yoodo Case Study

Yoodo had recently launched as Malaysia’s first and only fully digital telco provider.

#MostHappening 11.11 – Malaysia Airlines

Single’s Day on November 11th started as a day for students in China to celebrate singledom.



MOB-EX Awards 2019

30 August 2019, Shangri-la Hotel, Singapore – Big wins were waiting for us.

RE.CON Malaysia

Re.Con Malaysia was designed for brand marketers to learn from and network with leading minds in the industry and tackle the issues most pertinent to their region.

Markies 2019

On 9 May, at the Sheraton Petaling Jaya Malaysia, ada Malaysia took Bronze for Most Effective Use - Consumer Insights

Welcoming Bilal Waris as Head of Human Resources

Bilal Waris joined ADA in early 2019. He’s known for shaking things up within an organisation, and perhaps for being a bit unconventional.

Adrian Burton shares the Future of Digital Marketing at Malaysia Social Media Week 2019

Malaysia Social Media Week 2019 (MSMW2019) gathers brands, social influencers and industry experts to explore social trends in Malaysia.

Appies 2019

Held at Eastin Hotel on 25th April, Mahesh pitched the case study of Malaysia Airlines #MostHappening11.11 campaign to an esteemed panel of 24 CMO judges. By evening we walked away with a Gold in the Consumer Services category



ADA Launches #GrowFurther

Initiated by ADA's new Head of Human Resources, Bilal Waris, licenses for LYNDA (LinkedIin’s learning platform) were purchased for everyone

CNY 2019: Lions of Harmonious Disruption

CNY 2019: Lions of Harmonious Disruption That was the theme for our Chinese New Year Celebrations. We wanted to celebrate


Thought Leadership


Level 32, Axiata Tower, Jalan Stesen Sentral 5,
Kuala Lumpur Sentral, 50470 Kuala Lumpur