Malaysia

Welcome to

ADA in Malaysia

Hi and Welcome to Kuala Lumpur. We are a data driven group of diverse individuals from many disciplines with a common goal – to provide data driven solutions to business challenges.

So maybe you need to find new customers, or different ways to expand, or just simply more efficient and cost effective ways to achieve your KPIs. Talk to us and we could well be the answer to achieve your goal.

Low Bee Yin

Country Director, Malaysia

BeeYin-country-director-MY-small

Bee Yin has the ideal combination of expertise from marketing, advertising and retail. She had led and managed major brands in the FMCG, Telco and Financial Services industry like Unilever, Pepsico, Maxis, Celcom, Axiata and HSBC to name a few.

Case Studies

Boostopia 8.8: Celebrating the New Boost Lifestyle | Boost Case Study | Malaysia

Boostopia 8.8 marked the beginning of a new way to shop – a single day where consumers get to enjoy deals both online and offline using just their mobile phone!

Your Bills Are On Us | Boost Case Study | Malaysia

Read about the time when Malaysians were offered exciting incentives to pay their bills on time and how this campaign generated fantastic results for our client.

#DoGoodwithBoost This Ramadan | Boost Case Study | Malaysia

Find out how Boost was able to achieve their business KPIs in a competitive e-wallet market while enabling thousands to partake in acts of goodwill during the holy month of Ramadan.

17x Increase in Gross Transaction Value (GTV) | Boost e-Wallet Case Study | Malaysia

A case study on how agile adaptation with data-driven insights helped Boost grow over 400% in a predominantly cash society.

Disrupting Giants | The Yoodo Case Study | Malaysia

Yoodo had recently launched as Malaysia’s first and only fully digital telco provider. Find out how Yoodo increased their monthly active users and improve retargeting efforts with data insights.

#MostHappening 11.11 | Malaysia Airlines Case Study | Malaysia

Malaysia Airlines achieved 2.5X increase in ticket revenue from the 11.11 online shopping day phenomenon.

News

Upskilling 101: Hyper-execution is the hottest skill to drive results extremely

Southeast Asia
Malaysia
Singapore
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Human Resource Online

Agency of the Year and MARKies Malaysia 2020 shortlist announced

Southeast Asia
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Marketing Interactive

The Learning Revolution: How to Build, Upgrade and Scale Future-Fit Skills

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Human Resource Online

ADA Has The Scoop On Millennials – 73% Have Kids Below 7!

Southeast Asia
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Marketing In Asia

ADA Appointed As Digital Agency By Cosmoderm

Southeast Asia
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Marketing In Asia

MIA 70 Rising Personalities On LinkedIn In Philippines You Should Follow In 2020

Southeast Asia
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Marketing In Asia

COVID-19, Pertumbuhan Bisnis Dan Transformasi Digital

Southeast Asia
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Marketing In Asia

ADA Dissects Social Media Trends in Asia

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INDVSTRVS

Social Media Trends During COVID-19 and What They Mean for Brands in Asia

Southeast Asia
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Branding In Asia

Social Media Trends During COVID-19 And What This Means For Brands In Asia

Southeast Asia
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Marketing In Asia

APPIES winner 2020 showcase: Do good with Boost this Ramadan

Southeast Asia
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Marketing Magazine

Planning Your Marketing In Uncertain Times

The Coronavirus (COVID-19) outbreak threatens Southeast Asia’s travel and retail industries. We deep dived into our data and were surprised with what we found.

ADA And Branderz Communications Announce Merger

Southeast Asia
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Marketing In Asia

See What Brands Malaysians Loved This Raya Season

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Marketing Magazine – Weekender

Axiata Digital’s ADA merges with creative agency Branderz in Cambodia

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Marketing In Asia

ADA and Branderz Communications Announce Merger

Forming the leading integrated firm with data analytics, artificial intelligence, and digital advertising expertise in the Kingdom.

Malaysia’s Best Marketing Campaigns

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Marketing Magazine – Weekender

Be APPIE, the results are out! Malaysia’s Best Marketing Campaigns

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Marketing Magazine

Raya Tetap Raya, Buat Baik Dengan Boost

Southeast Asia
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Marketing In Asia

Boost shines spotlight on unity during Raya amidst unique times

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Marketing Interactive

Best Practices for Brand Building during COVID-19

In these times, marketing doesn’t carry on as normal. However, this doesn’t mean that you pull the plug as well – you must continue to invest in your brand.

Brands spread April Fools’ cheer: Did you fall for it?

Southeast Asia
Malaysia
Singapore
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Marketing Interactive

COVID-19 Brand Strategies Marketers Can Learn from the Philippines

The Coronavirus (COVID-19) outbreak threatens Southeast Asia’s travel and retail industries. We deep dived into our data and were surprised with what we found.

4 Data-Driven Strategies for Southeast Asian Marketers | Covid-19

The Coronavirus (COVID-19) outbreak threatens Southeast Asia’s travel and retail industries. We deep dived into our data and were surprised with what we found.

ADA Appoints New Country Director in Bangladesh – Ashraful Haque

Based in Dhaka, Bangladesh, Ashraf is in charge of establishing ADA as the most reliable data partner to drive business growth for different companies by providing business insights, digital media planning and buying, and combining it with powerful creative solutions.

ADA partners with MullenLowe S’ng & Partners and M&C Saatchi

ADA welcomes two new agency partners in Malaysia – MullenLowe S’ng & Partners and M&C Saatchi – to their agency partner programme, Fusion by ADA.

ADA Invests MYR 60 million in Data and Talent; Strengthening Malaysia’s Data Infrastructure

ADA Invests MYR 60 million in Data and Talent; Strengthening Malaysia’s Data Infrastructure

ADA Centre of Excellence Launch

On 14 November 2019, as part of our continuous efforts to expand our footprint, we have officially launched the ADA

Marketing Excellence Awards 2019

Once again, one of ADA’s campaigns has won Silver in the Excellence in Sports/esports Marketing at the Marketing Excellence Awards 2019.

ADA Appoints New Head of Data Analytics – Simon Samuel

ADA proving strengths in consumer insights and performance marketing.

Dragons of Asia 2019

ADA adds 1 Bronze and 2 Black awards to the mantel at the Dragons of Asia 2019.

Mob-Ex Awards 2019

Big wins were waiting for us – 2 Silver and 3 Bronze awards.

Re.Con Malaysia 2018

Re.Con Malaysia was designed for brand marketers to learn from and network with leading minds in the industry and tackle the issues most pertinent to their region.

MARKies 2019

ADA won Bronze for ‘Most Effective Use – Consumer Insights and Analytics’ at the MARKies for the Malaysia Airlines #MostHappening 11.11 campaign.

Adrian Burton shares the Future of Digital Marketing at Malaysia Social Media Week 2019

Malaysia Social Media Week 2019 (MSMW2019) gathers brands, social influencers and industry experts to explore social trends in Malaysia.

Appies 2019

Mahesh Neekalantan, Regional Agency Partnerships Director pitched the case study of Malaysia Airlines #MostHappening11.11 campaign to an esteemed panel of 24 CMO judges.

Awards

Thought Leadership

Malaysia

Level 10, Axiata Tower, Jalan Stesen Sentral 5,
Kuala Lumpur Sentral, 50470 Kuala Lumpur