Welcome to

ADA Malaysia

Hi and Welcome to Kuala Lumpur. We are a data driven group of diverse individuals from many disciplines with a common goal – to provide data driven solutions to business challenges.

So maybe you need to find new customers, or different ways to expand, or just simply more efficient and cost effective ways to achieve your KPIs. Talk to us and we could well be the answer to achieve your goal.

Adrian Burton

Managing Director, Malaysia.

Digital Marketing Strategy

Adrian currently spearheads ADA in Malaysia. He leads a team of solution-focused industry digital marketing and content experts who help brands solve their business pain points through an innovative and integrated approach to digital marketing.

Case Studies

Agile Adaptation – Boost Case Study

A case study on how agile adaptation with data-driven insights helped Boost grow over 400% in a predominantly cash society.

Disrupting Giants – The Yoodo Case Study

Yoodo had recently launched as Malaysia’s first and only fully digital telco provider.

#MostHappening 11.11 – Malaysia Airlines

Malaysia Airlines achieved 2.5X increase in ticket revenue from the 11.11 online shopping day phenomenon.


ADA Centre of Excellence Launch

On 14 November 2019, as part of our continuous efforts to expand our footprint, we have officially launched the ADA

Marketing Excellence Awards 2019

Once again, one of ADA’s campaigns has won Silver in the Excellence in Sports/esports Marketing at the Marketing Excellence Awards 2019.

ADA Appoints New Head of Data Analytics – Simon Samuel

ADA proving strengths in consumer insights and performance marketing.

Dragons of Asia 2019

ADA adds 1 Bronze and 2 Black awards to the mantel at the Dragons of Asia 2019.

Mob-Ex Awards 2019

Big wins were waiting for us – 2 Silver and 3 Bronze awards.

Re.Con Malaysia

Re.Con Malaysia was designed for brand marketers to learn from and network with leading minds in the industry and tackle the issues most pertinent to their region.

MARKies 2019

ADA won Bronze for ‘Most Effective Use – Consumer Insights and Analytics’ at the MARKies for the Malaysia Airlines #MostHappening 11.11 campaign.

Welcoming Bilal Waris as Head of Human Resources

Bilal Waris joined ADA in early 2019. He’s known for shaking things up within an organisation, and perhaps for being a bit unconventional.

Adrian Burton shares the Future of Digital Marketing at Malaysia Social Media Week 2019

Malaysia Social Media Week 2019 (MSMW2019) gathers brands, social influencers and industry experts to explore social trends in Malaysia.

Appies 2019

Mahesh Neekalantan, Regional Agency Partnerships Director pitched the case study of Malaysia Airlines #MostHappening11.11 campaign to an esteemed panel of 24 CMO judges.


Thought Leadership


Level 10, Axiata Tower, Jalan Stesen Sentral 5,
Kuala Lumpur Sentral, 50470 Kuala Lumpur