Reaching Foreign Workers With The Power Of Data.
Nano Case Study
The Right Audience
You want to be efficient with your marketing spend, to ensure that each dollar spent will be used solely to engage the people you want to target, and not the ones you don’t.
Xact as a platform harnesses the following:
How would ADA use Xact to personalise ads? Here’s a scenario: banks wanting to offer services to Malaysia’s migrant workers.
A brief overview of the audience being targeted:
ADA was then tasked to promote specific banking services to targeted segments from two countries, Bangladesh and Indonesia, in their native languages. Starting from these two countries as a starting point, any learnings could then be applied to a wider campaign to other nationalities.
The Right Approach
With Xact, ADA was able to do the following:
The Right Results
Despite the relatively small audience set the campaign proved to be a great case example of Xact’s capabilities:
With ADA‘s team of data scientists and engineering team, audience marketing has become efficient, streamlined, and results-driven. This campaign proved just how ADA can deliver real results with Xact and just how powerful data can be.
Data made the difference. The bank needed new credit card users - we got them that and more.
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