Location Planner is a heatmap tool that displays the density of a target audience in a particular location. Improve marketing strategies and grow your business with identifying your business hotspots, consumer lifestyles and behaviours.
Location Planner Insights
Uncover Mobility Patterns
Visualise target group mobility through interactive heatmaps
Identify Places-of-Interest (POIs)
Discover areas where competition is low and target high audience density
Classify Time-based Differences
Drill-down on weekdays vs weekend hotspots, or identify popular home or work locations of your target audience
Dive into target audience profiles based on customised layers of consumer attributes (e.g. affluence, interests, behaviour)
How Location Plannning Reshapes Your Business Outcomes
Discover underserviced ‘hot’ locations
Build business presence in neglected areas with high target audience density
Identify relocation opportunities
Turn underperforming stores into top contenders by relocating stores to locations with high audience concentration
Optimise event marketing campaigns
Plan event campaigns around specific customer profiles, taking into consideration their behaviours and preferences
Gain Competitive Knowledge
Identify competitors and gain knowledge that will allow you to form strategies to better compete
Leverage on partnerships
Enable market penetration through geo-strategic distribution partners frequented by your target customers
Amplify OOH advertising reach
Identify OOH opportunities and optimise OOH placements to increase brand awareness to the right audience
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