LG Case Study:
Winning Over The Premium Market for LG with SMS Marketing
LG’s first-ever attempt to win over the premium market in Cambodia.
The ADA Approach
SMS marketing has always had the benefit of direct and instant conversion. However, it is also perceived to lack the sophistication needed to target the affluent market.
At ADA, we were able to combine our rich data segmentation with real-time location-based SMS to deliver both personalised and relevant messages.
The campaign was able to drive immediate action and footfall to LG’s new store in the affluent area of Tuol Kok.
(in a product category where LG is not a market leader.)
higher than benchmark sales
(in a product category where LG is a market leader.)
Find out how a global NGO managed to pivot to digital to raise funds this Ramadan during the COVID-1...
How mobile marketing drove a 50% increase to a major supermarket chain during salary week in Sri Lan...
Boostopia 8.8 marked the beginning of a new way to shop – a single day where consumers get to enjoy ...