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Kirill Mankovski appointed by ADA as Managing Director of their Indonesian operations

IoT champion joins the leadership team of the “agency of the future”

JAKARTA, 1 July 2019ADA, the largest company in Asia that integrates data, insight, media & content to deliver business outcomes, has announced the appointment of Kirill Mankovski as their Managing Director in Indonesia. With operations in 9 countries across South Asia and Southeast Asia, ADA is backed by the Axiata Group and Sumitomo Corporation.

Kirill comes with over 15 years of experience in the mobile communications industry.

As a graduate with a Bachelor of Economic Sciences, Management of International Business, Kirill’s career began in multinationals like Siemens, Philips, and Samsung where he quickly ascended to become the Deputy Head of Samsung Representative Office in Belarus.

He then moved to Smart Axiata in Cambodia as the Chief Marketing Officer, where he played a key role in driving the company into a leading position in a highly competitive market.

He subsequently joined XL Axiata in Indonesia where he held several senior management positions, including Chief Sales and Head of AXIS Business Unit.

Prior to ADA, Kirill was the Chief Enterprise Officer at XL Axiata.

Among his recent achievements is the rebrand of AXIS, acquired by XL Axiata, transforming it into the fastest growing brand in the telecommunications industry in Indonesia in 2015 and 2016. He also played a key role in the transformation of the distribution model of XL Axiata in 2017.

In the past year, Kirill has been an active contributor to the development of the IoT industry in Indonesia, launching several IoT products and solutions and driving the development of the IoT community by organizing and participating in IoT hackathons and forums. He also sits on the Advisory Board of Asia IoT Business Platform. In 2018, Kirill was part of the management team of XL Axiata that received an award from Frost & Sullivan for “2018 Indonesia Mobile Service Provider of the Year”.

Commenting on Kirill’s appointment, Srinivas Gattamneni, CEO, ADA, said: “One of our biggest strengths is the diverse expertise our leaders possess. They bring together a business mindset, outcome-based behaviour, data storytelling and analytics for our clients and people. We continue to mesh talent from diverse backgrounds as we build the ADA of the future – which is part consultancy, part data science and part agency. Kirill has extensive knowledge and leadership experience within our industry and has successfully brought organisations to break new ground. This is very much in line with the DNA of our own organisation where we continually strive to disrupt traditions in favour of progression. His expertise will be a great addition to our talent mix.”

Kirill said: “I have been with the Axiata Group for a number of years and joining ADA allows me new challenges but yet still serve the group which I believe in. ADA has progressed and evolved aggressively over the past year using AI and machine learning technologies to serve their clients. It doesn’t embody the traditional agency model but bridges the gap to brands to help them achieve positive outcomes. Indonesia today is the fastest growing internet economy in Southeast Asia and I want to be a part that helps to lead the way.”

About ADA

ADA (Part of Axiata Group; Pronounced as A-D-A) is the largest company in Asia that integrates data, insights, media, and content to deliver business outcomes. Part data science, part agency, part consultancy – our eclectic and diverse talent come together to make sure our customers always emerge winners.

ADA is a rebrand of different go-to-market brands (AdParlor, AdReach, Digital Reach). Shareholders are Axiata Group Berhad and Sumitomo Corporation. Our business is anchored on 3 main pillars and powered by our deep data assets with 350 million unique profiles and >200 raw and derived attributes:

  • Integrated Planning & Delivery (Media Planning, Digital Creatives, Ad Operations, Growth Hacking)
  • Deep Media Integration (Facebook, Google, Telco, AVOD)
  • Merged Analytics (Data Consulting, Data Enrichment, Audience Center)

For media enquiries, please contact:

Fiona Ng, Marketing & Communications, ADA
+6019 257 8277,