Automotive Case Study:
Instant Real-Time Results with Mobile Marketing for Honda
The Objective
Our client aimed to capture the attention of the audience for their latest motorbike model and drive bookings at the Colombo Motor Show, the single largest automotive event held annually at the Bandaranayake Memorial International Conference Hall (BMICH) in Sri Lanka.
The ADA Approach
The Colombo Motor Show is one of the most highly anticipated events of the year for all motor enthusiasts. Our challenge was to capture the attention of this prime target audience without having a booth at the event. Through cutting edge technology and real-time targeting, we managed to grab the attention of customers at the event and launch Honda’s latest motorbike model with a bang.
1. Using geo-fencing technology configured via cell towers near the event, promotional messages were scheduled to sent out in real-time.
2. Event attendees who made or received a voice call within specific parameters received the promotional message.
The Outcome
150 test drives
secured within the first 3 days of the campaign
70%
of attendees reached through the campaign
