Thought Leadership

Southeast Asia COVID-19 Recovery Index​

After an unexpected 2020, how do brands and marketers navigate the post-pandemic recovery in 2021 and beyond? Find out with our new dashboard.

Ramadan during COVID-19

A data-driven look at how Coronavirus is changing consumer behaviours and the strategies Southeast Asian marketers should be implementing.

Ramadan-report-2020-malaysia-indonesia

Ramadan 2020 Data Trends for Marketers

Timing and location matters. With XACT, we’ve uncovered 7 trends Marketers should be looking at in Indonesia, Malaysia and Bangladesh to optimise a dynamic marketing strategy grounded in data.

    Kristine Nguyen

    Kristine is the Country Director in Vietnam for the eCommerce division. Her leadership mainly revolves around empowering people and recognizing their differences and unique perspectives. With these beliefs and values, Kristine was able to manage and provide eCommerce efficiency to many flagship stores in Vietnam through a range of eCommerce solutions and services that allow the brand’s sustainable eCommerce growth.

    Looking back 6 years ago, Kristine’s career in eCommerce started from the bottom just like most aspiring eCommerce enthusiasts. Before taking up the position as Chief Executive Officer for Awake Asia Vietnam in May 2020, she started as a marketplace sales intern in Lazada until she became Local Category Manager and worked with brands in Watches & Jewellery, Home & Electronics category.

    When she joined Awake Asia’s team as a regional head of business control from August 2019 to April 2020, she enhanced her skills in closing and onboarding, CRM, team set-up and key accounts management, strategic planning, opportunity analysis as well as cost & ROI optimisation.

    Now, with ADA, she is willing to share her skills, knowledge, and expertise to deliver the same level of quality she always delivers.
    Kristine also has an eye for beauty regardless of form. She loves to get some “Vitamin Green” during her travels and she is also a proud “plant momma”.