Thought Leadership

Ramadan during COVID-19

A data-driven look at how Coronavirus is changing consumer behaviours and the strategies Southeast Asian marketers should be implementing.

Ramadan-report-2020-malaysia-indonesia

Ramadan 2020 Data Trends for Marketers

Timing and location matters. With XACT, we’ve uncovered 7 trends Marketers should be looking at in Indonesia, Malaysia and Bangladesh to optimise a dynamic marketing strategy grounded in data.