Thought Leadership


Ramadan during COVID-19

A data-driven look at how Coronavirus is changing consumer behaviours and the strategies Southeast Asian marketers should be implementing.

Ramadan 2020 Data Trends for Marketers

Timing and location matters. With XACT, we’ve uncovered 7 trends Marketers should be looking at in Indonesia, Malaysia and Bangladesh to optimise a dynamic marketing strategy grounded in data.

2020 Outlook for Southeast Asian Marketers

76% of marketers told us that economic and customer growth will slow down in 2020 – but that doesn’t mean your brand has to suffer.

COVID-19 Survival Guide for Brands

Our ADA experts share how COVID-19 is reshaping consumer behaviour, and how brands can adapt through our series of webinars, solutions, and blog articles.