Thought Leadership

A data-driven look at how Coronavirus is changing consumer behaviours and the strategies Southeast Asian marketers should be implementing.

Timing and location matters. With XACT, we’ve uncovered 7 trends Marketers should be looking at in Indonesia, Malaysia and Bangladesh to optimise a dynamic marketing strategy grounded in data.

76% of marketers told us that economic and customer growth will slow down in 2020 – but that doesn’t mean your brand has to suffer.

Our ADA experts share how COVID-19 is reshaping consumer behaviour, and how brands can adapt through our series of webinars, solutions, and blog articles.