Create Agility with a Composable MarTech Stack
Marketers are pressured to deliver greater time to value (TTV) even with a less than ideal marketing technology stack that was inherited or locked in with a contract of 3 – 5 years. But it isn’t impossible – marketers can drive the agility that is required to deliver better conversion and customer lifetime value with the composable approach.
Join ADA 's on-demand webinar to tackle the following topics together with Optimizely:
- What is the composable approach?
- How can my brand get time to value with different levels of personalisation, data connection, and customer journey orchestration?
- How can my team increase our productivity even with lean manpower?
Director, Technology and Growth, Optimizely, Asia Pacific & Japan
Yih Cheng Yak
Head of Consulting, Marketing Technology, ADA