Ramadan is primetime for brands to get their omnichannel house in order by leveraging data-driven strategies and marketing technology.
Cigna Thailand’s head of Digital Transformation & Innovation delves into how Asian insurers can prepare for a digital-first future.
Through WhatsApp Business Platform, brands can transform their customer experience and grow sales with always-on, personalised service.
Don’t wait until 11.11 to go all out in eCommerce. Here’s how brands can build on their mega sales success throughout the year.
Explore how brands can enhance their app marketing funnel and user growth while safeguarding data privacy in a mobile-first world.
Data and marketing technology can change the agency-client model into a partnership that delivers tangible business outcomes.
Has consumer behaviour changed for good after the pandemic, or will they revert to old habits? Here’s how marketers can find out.
As consumers boost spending online, marketers can turn to digital experience platforms to optimise their customer interactions.
Here’s what should be top of mind for marketers in a post-COVID 2022, and what brands can do to bulk up their marketing toolkit.
Explore how PETRONAS improved their sales performance despite COVID-19, thanks to intelligent creatives and targeted personas.
As the customer journey gets upended by the pandemic, brands can take a lifecycle approach to enhance their eCommerce store.
FMCG was a big winner during the pandemic but keeping that momentum going in 2022 will be tough. Here’s what brands can do.