In the post-COVID-19 era, what does it mean to be a “Smart Retail” brand? We think a big part of it comes down to how you market to the fast-emerging segment of “hybrid” customers who have undergone massive lifestyle changes during the pandemic.
For too long, the marketing world has relied on what I would call the Aristotelian approach to the world, i.e. engaging in observational procedures and making hypotheses instead of performing real experiments and analysing the results.
4 key digital transformation solutions businesses needs to know in this post-pandemic world. Draw insights from our session with Florian Hoppe, Bain & Company.
2020 is just around the corner and here’s the top marketing tech trends you should be observing to keep up with the needs and demands of tomorrow’s customers.
ADA and Pinnacle Analytics uncovered 5 key shopper insights that Southeast Asian marketers should be implementing in light of the COVID-19 pandemic.
Re-Shaping the Thai Economy with Localised Data Insights and Analytics in the New Normal
4 key consumer insights retailers need to know as we approach a very different year-end sale season.
How does consumer behavior change over long weekends while recovering from a global pandemic? Take a look at the personas and their behaviours this Merdeka.
With COVID-19, if you’re not selling digitally, you’re not acquiring customers. Here’s how your team can adapt to digital selling and adopt digital customer acquisition tools.
With COVID-19, if you’re not selling digitally, you’re not acquiring customers. Here’s how your team can adapt to digital selling and adopt digital customer acquisition tools.
How has social media changed during COVID-19 and what are the emerging trends post-pandemic that brands in Asia should be paying attention to.
The Coronavirus (COVID-19) outbreak threatens Southeast Asia’s travel and retail industries. We deep dived into our data and were surprised with what we found.
