The ADA Approach

We helped Nestomalt create an innovative missed call-based tug-o-war competition in Sri Lanka.

1. Assigned a unique mobile number to each province.

2. Audience vote for their favourite province via a missed call alert and receive a thank you message in return.

3. A crawler appears on TV screens to visualise the results while graphically moving the rope.

4. Data reward was given to those who voted for the winning province.