Facing challenges with passion is what Faradi believes in. An expert in digital, Faradi leads ada’s Indonesia operations. An all-rounder practitioner with experience across multiple facets of digital communication, Faradi is known to have a flair for reviving failing businesses and turn them into success stories.

Prior to ada, Faradi was the Managing Director at Dentsu Aegis Indonesia where he achieved over 80% growth, making Dentsu Aegis Network Indonesia, the best performing market in the network within Asia Pacific. Prior to Dentsu, Faradi was the General Manager at Tequila Digital (TBWA agency) where he is credited with re-building a dying Tequila digital business from scratch. In a career spanning nearly 15 years, Faradi has won numerous awards across local, regional and global platforms.