Indonesia
Welcome to
ADA in Indonesia
Selamat datang and Hai! Here at ADA in Indonesia, creatives, data scientists, and campaign strategists come together to solve our client’s problems with data-driven campaigns, creativity and innovation. Our aim is to always achieve great business outcomes for you.

Suraj Sivaprasad
Managing Director, Indonesia
Suraj Sivaprasad
Suraj has over 24 years of experience in corporate planning and sales in the Energy, Power and Telecommunication sectors. His association with Telecoms began in March 1999 with MYCOM International where he was the Regional Business Development Director for Asia Pacific and subsequently as Country Manager for PT. MYCOM Networks in Indonesia.
He also brings operator experience to the table, having spent time with Maxis in Malaysia as Head of Commercial Partnerships and Alliances.
His experience with Telco Analytics started in 2012 with Actix Ltd, followed in 2014 with silicon valley based start up Carrier IQ where as Vice President for Asia Pacific, he seeded Device level Data Analytics into the Asian Telcos before Carrier IQ was bought over by AT&T in early 2016.
Prior to joining ADA, he was Group CIO of AI XPRT, a UK based international company providing end-to-end B2B solutions with unique proprietary technology and algorithms within the FinTech and RegTech space extracting and processing the data across multiple sources and various formats using real AI and Machine Learning tech platforms.
As Group CEO of CellOS Ltd. a public company headquartered in Melbourne Australia, he spearheaded the Data Analytics software solution vendor for big data monetization and improved network intelligence for the mobile communications networks with operations Globally.
Suraj is highly motivated, results oriented and loves managing people to develop their key potential to the highest level of achievement capable.

Faradi Bachri
Country Director, Indonesia
Faradi Bachri
Prior to ada, Faradi was the Managing Director at Dentsu Aegis Indonesia where he achieved over 80% growth, making Dentsu Aegis Network Indonesia, the best performing market in the network within Asia Pacific. Prior to Dentsu, Faradi was the General Manager at Tequila Digital (TBWA agency) where he is credited with re-building a dying Tequila digital business from scratch. In a career spanning nearly 15 years, Faradi has won numerous awards across local, regional and global platforms.

Yogi Triharso
Country Director, Reach Indonesia
Yogi Triharso
Case Studies
How ADA Achieved 50% Increase in Active Users for A Leading Indonesian Bank
How a startling insight helped us create 16% uplift in purchase intent for a dairy based product for toddlers in Indonesia.
Reclaiming Starbucks’ position of being the leading brand for coffee in Jakarta.
Instant rewards can increase customer propensity to spend by 68%. Samsung used this to sell over 330,000 tablets.
Leveraging on SMS to sell 4 Million cups of Pop Mie for Indofood through gamification.
How we acquired 58% above the set target of verified leads for AXA Mandiri’s insurance services through SMS marketing.
Sebuah studi kasus tentang Kalbe menjangkau pasien kanker yang tidak paham digital dan meningkatkan pelanggan yang kembali sebesar 40% dengan kampanye pemasaran berbasis data.
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The Coronavirus (COVID-19) outbreak threatens Southeast Asia’s travel and retail industries. We deep dived into our data and were surprised with what we found.
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Marketing In Asia
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Marketing Magazine – Weekender
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Marketing Magazine
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Marketing In Asia
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Marketing Interactive
In these times, marketing doesn’t carry on as normal. However, this doesn’t mean that you pull the plug as well – you must continue to invest in your brand.
Southeast Asia
Malaysia
Singapore
Thailand
Marketing Interactive
The Coronavirus (COVID-19) outbreak threatens Southeast Asia’s travel and retail industries. We deep dived into our data and were surprised with what we found.
The Coronavirus (COVID-19) outbreak threatens Southeast Asia’s travel and retail industries. We deep dived into our data and were surprised with what we found.
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PT. ADA ASIA INDONESIA
Gedung XL Axiata Tower 20th Fl.
Jl. H.R Rasuna Said Blok X Kav 11 – 12
Kuningan Timur, Setiabudi,
Jakarta Selatan 12910 Indonesia.