Thought Leadership
Tap into talent, experience, and passion of ADA’s team of Data Specialists to answer the big burning questions of today.
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Here at ADA in Indonesia, creatives, data scientists, and campaign strategists come together to solve our client’s problems with data-driven campaigns, creativity and innovation. Our aim is to always achieve great business outcomes for you.
Gedung XL Axiata Tower 20th Fl.
Jl. H.R Rasuna Said Blok X Kav 11 – 12
Kuningan Timur, Setiabudi,
Jakarta Selatan, 12910, Indonesia.
Tel: +62 21 25199655
Tap into talent, experience, and passion of ADA’s team of Data Specialists to answer the big burning questions of today.
Facing challenges with passion is what Faradi believes in. An expert in digital, Faradi leads ADA’s Indonesia operations. An all-rounder practitioner with experience across multiple facets of digital communication, Faradi is known to have a flair for reviving failing businesses and turn them into success stories.
Prior to ADA, Faradi was the Managing Director at Dentsu Aegis Indonesia where he achieved over 80% growth, making Dentsu Aegis Network Indonesia, the best performing market in the network within Asia Pacific. Prior to Dentsu, Faradi was the General Manager at Tequila Digital (TBWA agency) where he is credited with re-building a dying Tequila digital business from scratch. In a career spanning nearly 15 years, Faradi has won numerous awards across local, regional and global platforms.
Januar has over 15 years of telco experience in different functions. He started as a network management engineer in Dian Graha Elektrika for Siemens, where he performed statistical network quality analysis for several network rollout in a Telkomsel project. As the Head of Revenue Assurance and Wholesale in XL Axiata, he managed international roaming partnership and intercarrier relations, and pioneered the growth in the A2P business. While in the retail market, he was Head Mass Segment Acquisition of XL products, starter pack, and device bundling.
At ADA in Indonesia, Januar leads the Reach team, bringing value creation of various telco capabilities to benefit users and businesses. An analytics enthusiast, he is focused, and highly motivated to drive results for his clients.
Januar is passionate about growth and believes in collaboration because it helps motivate his people to bring out their best potential. Prior to ADA, he was the Senior Vice President of Revenue Management and Assurance of Indosat Ooredoo. For leisure, he enjoys playing tennis, exploring culinary creations and music-related activities.
Suraj is a Senior TMT (Technology, Media and Telecommunications) Executive with a unique mix of operational experience spanning business and corporate development, sales leadership and general management across SE Asia and Australia within the telecommunications and building industry including stints at mobile operators, telecoms tower EPC, network software and data analytics solutions providers.
Suraj has over 24 years of experience in corporate planning and sales in the Energy, Power and Telecommunication sectors. His association with Telecoms began in March 1999 with MYCOM International where he was the Regional Business Development Director for Asia Pacific and subsequently as Country Manager for PT. MYCOM Networks in Indonesia.
He also brings operator experience to the table, having spent time with Maxis in Malaysia as Head of Commercial Partnerships and Alliances.
His experience with Telco Analytics started in 2012 with Actix Ltd, followed in 2014 with silicon valley based start up Carrier IQ where as Vice President for Asia Pacific, he seeded Device level Data Analytics into the Asian Telcos before Carrier IQ was bought over by AT&T in early 2016.
Prior to joining ADA, he was Group CIO of AI XPRT, a UK based international company providing end-to-end B2B solutions with unique proprietary technology and algorithms within the FinTech and RegTech space extracting and processing the data across multiple sources and various formats using real AI and Machine Learning tech platforms.
As Group CEO of CellOS Ltd. a public company headquartered in Melbourne Australia, he spearheaded the Data Analytics software solution vendor for big data monetization and improved network intelligence for the mobile communications networks with operations Globally.
Suraj is highly motivated, results oriented and loves managing people to develop their key potential to the highest level of achievement capable.