Why You Need a MarTech Stack
To make sure we’re on the same page, think about your sales funnel.
The first part is meant to drive traffic to your preferred media or platforms. The second part of your sales funnel, however, is where MarTech comes into play. MarTech takes care of your owned (instead of paid) media and platforms, including your websites or mobile apps.
MarTech’s role is to optimise your owned media and platforms so they can super-charge your growth.