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To promote a newly launched detergent variant and to gather customer reviews on the product.
Sampling exercises aren’t always easy, especially if your product cannot be used on the spot. It can be even more difficult when it may be impossible to have a physical presence to meet potential customers.
Thankfully, we derived a mechanism where the client was able to conduct a nation-wide sampling exercise with absolutely no physical presence or set-up involved. Here’s how we did it.
In order to ensure maximum conversion and reach, a custom audience was created to target mothers and married women. The campaign was also conducted in Sinhala language to ensure maximum relevance and resonance with the target audience.