Thought Leadership

Invest in WhatsApp chatbots now to transform your customer experience.

Customer expectations have changed. With digital consumption and demands for 24/7 service on the rise, businesses are struggling to keep up – all while ensuring customer interactions are personalised, human-like, and conversational. The Guide to WhatsApp Chatbots for Customer Engagement provides marketers and support teams with ideas on how to automate and design conversational chatbots via WhatsApp, the most popular messaging app in Asia Pacific.

In this guide, brands can learn more about:

  • Why WhatsApp is key for customer care and marketing
  • How WhatsApp chatbots work
  • Practical use cases for WhatsApp automation
  • Why ADA’s WhatsApp chatbots are different
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Ramesh Kumerason

Head of Business Messaging, ADA

Head of Marketing Technology, Chris Wiseman

Chris Wiseman

Chris leads Marketing Technology, a team dedicated to helping businesses understand growth opportunities. We start by looking at their current business, customer and technology, from this we look at their full marketing and sales funnel to identify growth strategies. We then work to bring these growth strategies to life and continuously optimize them.

With over 15 year’s experience in digital marketing technology. He previously worked in Sitecore as Head Of Alliances, helping over 200 partners in APAC deliver marketing technology solutions to customers. Before that he worked at Ogilvy where he built a CX/UX division from the ground up working across 12 countries and as a digital consultant to help businesses drive growth covering digital channels, CRM, data, mobile and ecommerce.

In his spare time, he sits on the advisory board for Republic Polytechnic to help groom the next generation of Singapore talent from the School of Arts & Technology.