Case Study

Food delivery app acquired top-of-mind awareness with 5 million impressions through AVOD

The Objective

With the birth of online food delivery services, food delivery apps have been spotted in a nationwide motion, collecting and delivering orders. This particular icon, adorned for its appearance aims to drive awareness among Gen X, Millennials & Gen Y through AVOD.

The ADA Approach

The rise of food delivery services has every household, offices and even parties meal prep, ordering food in an instant has never been made easier before. At almost every touch points, the sign of delivery partners docked dawned upon us. The challenge was, how do we stay on top of the mind of the consumers?

Through ADA’s Telco Powered Data Segment, we’ve helped to reposition one of the nation’s most prominent food delivery apps in making sure it never goes unnoticed.

The Results

5 Million

impressions

33%

additional impressions

60%

unique users reached