on-demand session

Five Steps To Build The Perfect MarTech Stack


Yih Cheng Yak

Head of Consulting, Marketing Technology, ADA

This MarTech-as-a-Service on-demand video series will cover the topic of MarTech stack. In this episode, YC Yak will be sharing the tips and tricks in building a relevant MarTech stack that works for you brand.

About YC Yak, he leads ADA’s MarTech consultancy teams. He helps clients reach their business potential and ambition via data consultancy, optimising conversion funnel, grow customer lifetime value, and maximising returns on brand’s MarTech investment.

More on MarTech

Want to drive new business growth strategies for your business?

Our team is ready to partner with you to drive measure outcome-based growth with a clear ROI.

Chris Wiseman

Head of Marketing Technology Practice, ADA

Head of Marketing Technology, Chris Wiseman

Chris Wiseman

Chris leads Marketing Technology, a team dedicated to helping businesses understand growth opportunities. We start by looking at their current business, customer and technology, from this we look at their full marketing and sales funnel to identify growth strategies. We then work to bring these growth strategies to life and continuously optimize them.

With over 15 year’s experience in digital marketing technology. He previously worked in Sitecore as Head Of Alliances, helping over 200 partners in APAC deliver marketing technology solutions to customers. Before that he worked at Ogilvy where he built a CX/UX division from the ground up working across 12 countries and as a digital consultant to help businesses drive growth covering digital channels, CRM, data, mobile and ecommerce.

In his spare time, he sits on the advisory board for Republic Polytechnic to help groom the next generation of Singapore talent from the School of Arts & Technology.