Retail BID – Know which customers to target by understanding their behaviour at hotspot locations and online/offline usage
Merchant Insights BID³ – Track customer footfall and eWallet usage at key outlets/categories to align merchant acquisition strategies
Mobility Analytics³ – Analyse trending consumer mobility between stores to deduce future mobility behaviour in a retail location
Segments Insights Report – Deep-dive into customer segments via first-party data to map out future targeting strategies
³ Applicable for MY; TH and ID from Q2 2021
Purchase intenders – Understand the behaviour, needs and motivation of specific customer segments to create lookalike conversion and predict buying activity.
Telco-Credit Scoring for Microfinancing¹ – Alternative appraisal for product/loan application approval through behavioural data modelling.
¹Applicable for MY and ID only
CX Consulting – Obtain a holistic view of your customer touchpoints to remove bottlenecks and reach your conversion goals faster
CDP/DMP Implementation – Collect and organise customer data from a wide range of sources in real time to create individualised customer profiles for better omnichannel engagement
Performance Marketing – Run pilot campaigns in your eWallet to uncover new insights and relevant audience segments
Creative Automation – Personalise ads for target customers and boost campaign performance for you and your merchants
To enhance security and fraud prevention by facilitating digital banking onboarding and microfinancing