Case Study

Electronic Brand Amassed 38k Reach | SMS Marketing Case Study | Cambodia

The Objective

A leading electronic brand aimed to drive awareness, boost sales, and acquire new customers during the Kingdom’s much anticipated annual event.

The Approach 

With the arrival of the Cambodia Water Festival, the brand wanted to implement a strategy that could reach its targeted audiences rather than blasting large advertisements around the city.

The idea was to use the instant notification function that SMS Marketing offers, as a means of communication for promotions during the festival.

Powered by ADA’s unique precision telco marketing, we were able to reach mid- and high-income target audiences by geo-targeting potential customers who reside in Phnom Penh City’s top 4 districts of Sen Sok, Chamkarmon, Daun Penh, and Bak Touk High School.

The target audience were then sent tailored promotional SMS that catered to their interest and previous purchase intent and behaviour.

The Outcome

At the end of the one-month campaign, we achieved:

38K

Reach to target customers

157%

Above industry average CTR

27%

Above industry average CPM