An advanced analytics dashboard that provides actionable insights for anyone in your organisation. From strategic planning to creative execution, our Digital Shelf serves to deepen ties within your organisation and unlock new growth.
ADA Digital Shelf does the automated delivery on intelligent data insights on your stores across the various markets, so that your teams can strategically execute and win.
Visualisation and consolidation of eCommerce fundamentals.
Simon is a visionary and skilled at cultivating leadership.
As the Chief of eCommerce Enablement, Simon’s foray into eCommerce started over a decade ago in SEA. One of his stints include a role as a Senior Vice President and Group Head on On-site Traffic Strategy, along with other C-level positions in Lazada.
Prior to eCommerce, Simon gained more than 10 years of sales and marketing experience in the FMCG industry with Colgate Palmolive and Reckitt Benckiser across Australia, Europe and Southeast Asia. His extensive experience living and working in multiple cities have brought about multiple perspectives and varying ways of thinking.
Before the merger with ADA, Simon was the CEO of Awake Asia and he was able to spearhead the geographical expansion of the company into multiple countries, including Indonesia, Philippines, Malaysia, Singapore and Thailand. Now with ADA, he is dedicated to bring forth the same energy and commitment to provide brands with data-driven, AI-enabled eCommerce solutions today and into the future.
Over the weekends, Simon can be seen cycling or running around Singapore. His longest ride pre-covid involved a 200km round trip to Malaysia for a Laksa.