ADA Digital Shelf | Ecommerce Growth

Digital Shelf

The Key To Accelerating Your eCommerce Growth​

An advanced analytics dashboard that provides actionable insights for anyone in your organisation. From strategic planning to creative execution, our Digital Shelf serves to deepen ties within your organisation and unlock new growth.

Built for Asia’s Digital Landscape​

Stay Ahead of the Competition

Seamless commerce operation with the right integration.

Know Your

Automated data collection with detailed insights negate the need for manual data checking.

Outperform Your Growth​​

Accomplish beyond your
brand's overall growth.

Channel Distribution Optimisation​​

Grow your brand with
optimisation via
data and analytics.

A Disruptive eCommerce Intelligence Tool

ADA Digital Shelf does the automated delivery on intelligent data insights on your stores across the various markets, so that your teams can strategically execute and win.​


Built For Everyone In Your Organisation

Why Brands Love Us

Visualisation and consolidation of eCommerce fundamentals.

Actionable Content

Create the perfect online store with optimised product descriptions, images, and titles that convert and standout from the competition.


Grow revenue by maximising your best-performing SKUs and availability-to-purchase.

Ratings and Reviews

Keep score of customer sentiment and feedback to enhance the customer experience and rise above your competitors.


Boost traffic and visibility by becoming the top-ranked brand in your category on every platform.

Pricing and Promotions

Gain competitive pricing intelligence and historical price trends to devise profitable promotional strategies.

Explore More eCommerce Insights

Find out how you can easily track your performance for optimum results

Our eCommerce and data experts are ready to unlock your full potential.

Simon Paterson

Chief of eCommerce Enablement, ADA

Simon Paterson

Simon is a visionary and skilled at cultivating leadership.

As the Chief of eCommerce Enablement, Simon’s foray into eCommerce started over a decade ago in SEA. One of his stints include a role as a Senior Vice President and Group Head on On-site Traffic Strategy, along with other C-level positions in Lazada.

Prior to eCommerce, Simon gained more than 10 years of sales and marketing experience in the FMCG industry with Colgate Palmolive and Reckitt Benckiser across Australia, Europe and Southeast Asia. His extensive experience living and working in multiple cities have brought about multiple perspectives and varying ways of thinking.

Before the merger with ADA, Simon was the CEO of Awake Asia and he was able to spearhead the geographical expansion of the company into multiple countries, including Indonesia, Philippines, Malaysia, Singapore and Thailand. Now with ADA, he is dedicated to bring forth the same energy and commitment to provide brands with data-driven, AI-enabled eCommerce solutions today and into the future.

Over the weekends, Simon can be seen cycling or running around Singapore. His longest ride pre-covid involved a 200km round trip to Malaysia for a Laksa.