End-to-End
eCommerce Solutions

Driving Holistic and End-to-End Growth Across All Your eCommerce Platforms

We optimise brands’ presence and marketing performance on marketplaces and brand-owned eCommerce sites to deliver real business outcomes. 

All-in-one eCommerce Solutions

Managing every facet of your online sales can be challenging. Businesses constantly need to drive traffic, manage customer experience, optimise conversions, create content that engages, and so on.

We provide a comprehensive solution that takes care of all of that for you by using what you have to make it better.

Our Partners

Holistic Solutions for Your eCommerce Store

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Need fully-customised solutions for your eCommerce store?

Our commerce experts are ready to create custom eCommerce solutions for challenges specific to your business.

Simon Paterson

Chief of eCommerce Enablement, ADA

Simon Paterson

Simon is a visionary and skilled at cultivating leadership.

As the Chief of eCommerce Enablement, Simon’s foray into eCommerce started over a decade ago in SEA. One of his stints include a role as a Senior Vice President and Group Head on On-site Traffic Strategy, along with other C-level positions in Lazada.

Prior to eCommerce, Simon gained more than 10 years of sales and marketing experience in the FMCG industry with Colgate Palmolive and Reckitt Benckiser across Australia, Europe and Southeast Asia. His extensive experience living and working in multiple cities have brought about multiple perspectives and varying ways of thinking.

Before the merger with ADA, Simon was the CEO of Awake Asia and he was able to spearhead the geographical expansion of the company into multiple countries, including Indonesia, Philippines, Malaysia, Singapore and Thailand. Now with ADA, he is dedicated to bring forth the same energy and commitment to provide brands with data-driven, AI-enabled eCommerce solutions today and into the future.

Over the weekends, Simon can be seen cycling or running around Singapore. His longest ride pre-covid involved a 200km round trip to Malaysia for a Laksa.