Yoodo had recently launched as Malaysia’s first and only fully digital telco provider. The brand provides customers with the power to fully customise their mobile plan according to preference, need, and usage.
Up against numerous industry giants and general fatigue amongst consumers, this complicated landscape was both an opportunity and a challenge.
Six months after Yoodo launched, they needed customer signups – acquisitions. That’s where ADA came in.
ADA introduced a bold acquisition model which focused purely on outcome all the media risk, clients only pay upon successful acquisition of users.
Working together with Yoodo using our proprietary Data Management Platform (DMP) XACT we saw clearly what consumers wanted as unique individuals (not just what a “20-year old man from Gombak would want”). Armed with data insights and analytics, we were able to create data-driven marketing campaigns.