yoodo case study ada digital agency
Case Study Acquisitions, Case Study Malaysia, Case Study Telco

Disrupting Giants – The Yoodo Case Study

Individual Case Study

Yoodo digital telco provider

Disrupting Giants – The Yoodo Case Study

Case Study Malaysia Telco Acquisitions

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Background

Yoodo had recently launched as Malaysia’s first and only fully digital telco provider. The brand provides customers with the power to fully customise their mobile plan according to preference, need, and usage.

Up against numerous industry giants and general fatigue amongst consumers, this complicated landscape was both an opportunity and a challenge.

The ADA Difference

Six months after Yoodo launched, they needed customer signups – acquisitions. That’s where ADA came in. 

ADA  introduced a bold acquisition model which focused purely on outcome – by absorbing all the media risk, clients only pay upon successful acquisition of users. 

 0% media risk, 100% partnership based. 

Working together with Yoodo and using our proprietary Data Management Platform (DMP) Xact, we saw clearly what consumers wanted as unique individuals (not just what a “20-year old man from Gombak would want”). Armed with data insights and analytics, we were able to create data-driven marketing campaigns. 

Outcome

4,000

monthly activations

6,600

coming from our retargeting efforts

5%

install-to-activate ratio

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