Thought Leadership

Unleash the power of Digital Marketing Transformation in Banking & Financial Services. 

In the post-pandemic landscape, banking, financial services, and insurance (BFSI) brands face increasing pressure to deliver a superior customer experience via digital touch points. Digital by Design: A Handbook for Banking & Financial Services provides marketers in BFSI with industry-specific strategies to win customers’ hearts and minds through the use of data and personalisation.

This handbook contains relevant insights and frameworks for:

  • Leveraging data to segment audiences in banking
  • Understanding new digital customer personas 
  • Personalising engagement throughout the funnel 

  • Creating a seamless experience with MarTech

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Chris Wiseman

Head of Marketing Technology Practice, ADA

Head of Marketing Technology, Chris Wiseman

Chris Wiseman

Chris leads Marketing Technology, a team dedicated to helping businesses understand growth opportunities. We start by looking at their current business, customer and technology, from this we look at their full marketing and sales funnel to identify growth strategies. We then work to bring these growth strategies to life and continuously optimize them.

With over 15 year’s experience in digital marketing technology. He previously worked in Sitecore as Head Of Alliances, helping over 200 partners in APAC deliver marketing technology solutions to customers. Before that he worked at Ogilvy where he built a CX/UX division from the ground up working across 12 countries and as a digital consultant to help businesses drive growth covering digital channels, CRM, data, mobile and ecommerce.

In his spare time, he sits on the advisory board for Republic Polytechnic to help groom the next generation of Singapore talent from the School of Arts & Technology.