This session is part of Re.Con, a series of on-demand sessions to help marketers strategise for 2022

Digging For Gold: Harnessing First-Party Data for Growth

To kickstart their digital marketing transformation journey, brands need to look at the data they already own or have access to.

Looking at the right sources for data is crucial for brands. But more importantly, how do marketers and brand managers extract actionable insights from it? And ultimately, how do brands use these insights to grow their business?


Sean Valencia

Marketing Strategist, Treasure Data

Yih Cheng Yak

Head of Consulting, ADA

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