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Webinars

Data to Unlock the Elusive Consumer Mindset

Wednesday, 15th April 2020 at 4 p.m. (GMT +8)

Drive more impactful creative by unlocking the consumer mindset

Marketing in today’s digital-centric world is both data-driven and creatively-fuelled. But most marketers would sacrifice one for the other – after all, the skills behind an analytical, data-driven marketer are usually quite different from a creative, storyteller.

But what if you could combine the two? And as a result, deliver outstanding creative that actually speaks to the consumer?

In this LIVE webinar, we will share:

  • The tools that will help you understand what inspires your customers and their behaviour
  • How video and sentiment analyses help you to really get into your customer’s mindset
  • How to use and understand the data behind the customer mindset, then craft creatives and messaging that speak to your target audience

Reach your future customers by designing better advertising strategies with creative insights.

CEO_ADA_SrinivasGattamneni

Speaker

Srinivas Gattamneni

CEO,
ADA

Speaker

Shelly Ng

Head of Video Analytics and
Creation Engine, ADA

Fero Head of Creative, Agency Malaysia

Moderator

Fero Haizal Karim

Head of Creative,
ADA in Malaysia

Data to Unlock the Elusive Consumer Mindset Webinar