Data-driven strategies for Southeast Asian Marketers during COVID-19
Marketing in today’s digital-centric world is both data-driven and creatively-fuelled. But most marketers would sacrifice one for the other – after all, the skills behind an analytical, data-driven marketer are usually quite different from a creative, storyteller.
But what if you could combine the two? And as a result, deliver outstanding creative that actually speaks to the consumer?
In the webinar, we shared:
- The tools that will help you understand what inspires your customers and their behaviour
- How video and sentiment analyses help you to really get into your customer’s mindset
- How to use and understand the data behind the customer mindset, then craft creatives and messaging that speak to your target audience