Data-driven strategies for Southeast Asian Marketers during COVID-19
Marketing in today’s digital-centric world is both data-driven and creatively-fuelled. But most marketers would sacrifice one for the other – after all, the skills behind an analytical, data-driven marketer are usually quite different from a creative, storyteller.
But what if you could combine the two? And as a result, deliver outstanding creative that actually speaks to the consumer?
In the webinar, we shared:
- The tools that will help you understand what inspires your customers and their behaviour
- How video and sentiment analyses help you to really get into your customer’s mindset
- How to use and understand the data behind the customer mindset, then craft creatives and messaging that speak to your target audience
How mobile marketing helped to gather over 50,000 reviews during a hassle-free product sampling exer...
Learn how an international luxury skincare brand in Thailand pivot from 80% offline sales to achievi...
4 key consumer insights retailers need to know as we approach a very different year-end sale season.