Data-Driven Marketing: Your Growth Engine During COVID-19
ADA’s analysis of over 400,000 apps shows that consumer behaviour has changed drastically with new “crisis personas” emerging during this pandemic. Businesses are going through uncharted territory as a result.
Which industries will continue to thrive during this period? How do businesses continue to generate sales? And how should marketers adapt their strategies during the upcoming Ramadan and Lebaran seasons?
In the webinar, we shared:
COVID-19 in Indonesia: Impact and adapting to the new normal
How video and sentiment analyses help you to really get into your customer’s mindset
How to use and understand the data behind the customer mindset, then craft creatives and messaging that speaks to your target audience