Customer Engagement Solutions

Breakthrough the clutter and reach your customers with the latest data-driven and integrated media solutions

Simplified enrollment​​

Automate campaigns via an application programming interface (API) integration​.

Discover potential customers and their personas

Advanced segmentation powered by XACT data management platform (DMP).

Strategically allocate resources to outlets

Increase up to 98% SMS open rate and as high as 45% response rates. ​

Employ data-driven product strategy

Reporting analytics tools, which allow you to track open rates, CTRs, offers, and redemptions in real time.


How our solutions can help your business:

Messaging Inventories for features phone and smartphone users

  • A2P SMS
  • Target SMS
  • Premium SMS
  • Location based SMS
  • Rich Media Messaging
  • Whatsapp
  • Viber Push SMS

Calling Inventories for features phone and smartphone users

  • Out Bound Dialing (OBD)
  • Interactive Voice Recording (IVR)
  • Missed Call Marketing

Marketing Campaign Tools

  • Event Based Customer Management
  • Digital Rewards
  • Sponsored Data
  • Wrong Call Routing


Watch how Customer Engagement Solutions can help you reach further, target better, and efficiently increase the effectiveness of your marketing campaigns.

Case Studies

See how ADA Customer Engagement Solutions helped businesses reach new customers in the real world.

    Our Customer Engagement Solutions Experts

    Dai Yoshizawa

    Head of Customer Engagement

    Januar Wismoyo

    Country Director,
    Customer Engagement, ADA in Indonesia

    Shakil Farhan Mithun

    Director, Customer Engagement & New Products, ADA in Bangladesh

    Ruzni Izath​

    Shakil Farhan Mithun

    Director, Customer Engagement & New Products, ADA in Sri Lanka

    Sanjid Hossain

    Director, Customer Engagement & New Products, ADA in Cambodia

    Ready to reach out?

    Speak to our Customer Engagement Solutions experts about your marketing strategy today.

    Dai Yoshizawa

    Dai is a digital industry veteran with over 19 years of experience. As Head of Telco Portfolio Business, Dai is in charge of developing telco-based solutions to help businesses bridge the digital gap.

    Dai started as a producer of mobile content at Lycos Japan. He then joined Sumitomo Corporation where he has held various positions. These include the role of a Digital Business Consultant for the Japan Travel Bureau and a Venture Capitalist in Silicon Valley where his investment portfolio included data intelligence, video analytics, and other internet startups.

    Before joining ADA, he ran the largest online supermarket in Japan and led its global expansion to China, Indonesia and other Asian regions as executive Regional Director.

    Dai joins us through our relationship with Sumitomo Corporation as Head of Product and was in charge of whole product management, from development to execution.

    On a personal level, Dai loves travelling and has a preference for the outdoors exploring beautiful scenic spots.

    Januar Wismoyo, Customer Engagement

    Januar Wismoyo

    Januar has over 15 years of telco experience in different functions. He started as a network management engineer in Dian Graha Elektrika for Siemens, where he performed statistical network quality analysis for several network rollout in a Telkomsel project. As the Head of Revenue Assurance and Wholesale in XL Axiata, he managed international roaming partnership and intercarrier relations, and pioneered the growth in the A2P business. While in the retail market, he was Head Mass Segment Acquisition of XL products, starter pack, and device bundling.

    At ADA in Indonesia, Januar leads the Reach team, bringing value creation of various telco capabilities to benefit users and businesses. An analytics enthusiast, he is focused, and highly motivated to drive results for his clients.

    Januar is passionate about growth and believes in collaboration because it helps motivate his people to bring out their best potential. Prior to ADA, he was the Senior Vice President of Revenue Management and Assurance of Indosat Ooredoo. For leisure, he enjoys playing tennis, exploring culinary creations and music-related activities.

    Shakil Farhan, Customer Engagement

    Shakil Farhan Mithun

    Farhan is a well-rounded marketer with over 13 years of experience across FMCG, media, F&B, and telco industry.

    He previously led the Business Development and Channel Operations teams in Robi Axiata.

    His startup also received funding from R-venture (Robi Axiata’s incubation platform).

    Previously, Farhan was instrumental in the launch of Peyala (one of the most popular coffee brands in Bangladesh), led the marketing team in Radio Foorti (the largest radio station in Bangladesh), and was also involved in account management, customer acquisition, and consumer engagement at British American Tobacco.

    Farhan has played an instrumental role in achieving commercial success for several businesses throughout his career with leading strong teams for various business verticals.

    Ruzni Izath​

    Ruzni is a results-oriented and highly adaptive marketer with over eight years of experience in brand building, product marketing, digital advertising, and business operations within the telco and advertising industry.

    He manages both the telco business and business operations for ADA in Sri Lanka. As a lead, he capitalises on a growth mindset to proactively drive return on investment (ROI). As a tech enthusiast, he is constantly seeking innovative ways to levrage data-driven solutions and consumer insights.

    Ruzni is a graduate from Staffordshire University, UK and holds an MBA from the University of West London. Ruzni spends his free time immersed in online strategy gaming as an avid eSports gamer.

    Sanjid Hossain, Customer Engagement

    Sanjid Hossain

    Sanjid is growth-driven passionate tech marketer with over 10 years of experience in the telco, advertising, and finance Industry.

    He was part Grameenphone Bangladesh’s first online communication team. He was also named the “Robi Champion” for his work in Robi before moving to ADA.

    Sanjid has a creative mindset and always aspires to solve any business problem for clients using technology. He is also continuously learning, aspiring to shape the advertising industry using data, analytics, and insights.

    In his free time, Sanjid enjoys it with his family and travelling to exotic locations.