on-demand session

Customer Data Platform: The Current Game Changer

Speaker

Sean Valencia

APAC Marketing Lead, Treasure Data

This MarTech-as-a-Service on-demand video series will cover the topic of Customer Data Platform. In this episode, Sean will be discussing how CDPs allow marketers to harness and deliver a relevant and seamless experience across the entire customer journey.

About Sean Valencia, he leads the APAC Marketing for Treasure Data, focusing on Customer Data Platform (CDP). In his current role, he develops marketing strategy and manages marketing campaigns across the APAC region.

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Head of Marketing Technology, Chris Wiseman

Chris Wiseman

Head of Marketing Technology Practice, ADA

Head of Marketing Technology, Chris Wiseman

Chris Wiseman

Chris leads Marketing Technology, a team dedicated to helping businesses understand growth opportunities. We start by looking at their current business, customer and technology, from this we look at their full marketing and sales funnel to identify growth strategies. We then work to bring these growth strategies to life and continuously optimize them.

With over 15 year’s experience in digital marketing technology. He previously worked in Sitecore as Head Of Alliances, helping over 200 partners in APAC deliver marketing technology solutions to customers. Before that he worked at Ogilvy where he built a CX/UX division from the ground up working across 12 countries and as a digital consultant to help businesses drive growth covering digital channels, CRM, data, mobile and ecommerce.

In his spare time, he sits on the advisory board for Republic Polytechnic to help groom the next generation of Singapore talent from the School of Arts & Technology.