Customer Data Platform (CDP) 101　

People are increasingly expecting more personalised content and better customer experiences, but not at any cost. For marketers, it means rethinking the pronouns you use to address them, the formats of content to reach them across devices, the promotions to offer them based on time and context, or the alerts and notifications to push when they step into a physical store. Customers want special attention, but they also want to understand what’s happening with their data.

TD enterprise customer data platform helps marketers understand customer behaviour across devices, locations, and time. You will get a 360-degree view of your customers for insights, engage the customer and measure interactions to quantify return on investment.

Topic Discussion:

• วิธีทำ Personalisation Marketing โดย CDP
• นวัตกรรมในการมอบประสบการณ์ที่แปลกใหม่และเป็นส่วนตัวแก่ลูกค้า
• ตัวอย่างการใช้งาน CDP กับสถานะการณ์จริง