Hidden

Customer Acquisition | Outcome-Driven For Sales

Invest Sales Resources
on High Quality Leads

Invest Sales
Resources
on High
Quality Leads

COVID-19 has affected the behaviour of the Indonesian consumer.

Sales teams are under pressure to meet sales targets, yet you can’t do business the usual way.

You can no longer afford to waste resources chasing bad leads.

It’s time to try an entirely new approach to lead generation — a process that starts with understanding how your Indonesian consumer’s behaviour has changed, and ends with results.

Imagine if you could generate solid business outcomes – like credit card sign-ups, app registrations, approved loan applications, and beyond.

NO MORE JUNK LEADS!
pay only for
TANGIBLE
RESULTS
which bring revenue, such as credit card sign-ups, app registrations, approved loan applications, and more!
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Outcome

Deliverables agreed based on your business objectives

Cost Modelling

Perform a cost-per-acquisition audit to provide a cost outcome proposal

Campaign

Acquire customers via multi-channel campaign (or as we like to call it: Performance Marketing on steroids)

Reporting

Reporting on audience insights, creative optimisation, learnings & recommendations

How ADA’s Customer Acquisition Model Works For You

With an pay-per-outcome pricing model, you get to choose the outcome — successful loan applications, purchase of a luxury vehicle, down payment of a college student’s first-year fees, app registrations, or whatever works for your business.

Agree with us on the price you’re willing to pay for this outcome, so that your digital investment gives you results.

Then leave the rest to us.

Hear About It From Our Expert

Faraz Khan, ADA’s Regional Head of Customer Acquisition, tell us more.

Outcome

Deliverables agreed based on your business objectives

Cost Modelling

Perform a cost-per-acquisition audit to provide a cost outcome proposal

Campaign

Acquire customers via multi-channel campaign (or as we like to call it: Performance Marketing on steroids)

Reporting

Reporting on audience insights, creative optimisation, learnings & recommendations

Frequently Asked Questions

Sales success is all about who-you-know. How will investing in digital marketing help me?

In a Bain & Company 2020 study buying patterns of 8,600 consumers in six Southeast Asian countries, they found that while 47% of consumers decreased offline purchases, 30% increased their online spending. The truth is that you can’t afford not to invest in digital marketing and online channels because that’s where your consumer is spending time. When done well, digital marketing can bring in genuine leads to Sales, so they can spend their time closing leads who are most likely to convert into customers. In these difficult times, you don’t want to waste time and resources on bad leads.

People aren’t buying during these difficult times. And I’m not getting any new leads. Can you solve my problem?

It’s a common assumption that pipelines have dried up. But according to our own analysis of brands and clients since COVID-19 struck, we’ve seen that consumers in some industries are still going to spend. For example, our analysis of the banking and insurance industry (found that customer interest in credit cards increased as a result of the pandemic, while all other areas (insurance, loans, deposits) were relatively stable. You just have to know where to find these leads – and that’s where we come in!

Make ADA’s Customer Acquisition Model Work for Your Business

If you would like to try out our “pay-per-outcome” approach to digital advertising, feel free to get in touch with our customer acquisition expert.

Faradi Bachri
Faradi Bachri
Country Director
ADA in Indonesia

Frequently Asked Questions

Sales success is all about who-you-know. How will investing in digital marketing help me?

In a Bain & Company 2020 study buying patterns of 8,600 consumers in six Southeast Asian countries, they found that while 47% of consumers decreased offline purchases, 30% increased their online spending. The truth is that you can’t afford not to invest in digital marketing and online channels because that’s where your consumer is spending time. When done well, digital marketing can bring in genuine leads to Sales, so they can spend their time closing leads who are most likely to convert into customers. In these difficult times, you don’t want to waste time and resources on bad leads.

People aren’t buying during these difficult times. And I’m not getting any new leads. Can you solve my problem?

It’s a common assumption that pipelines have dried up. But according to our own analysis of brands and clients since COVID-19 struck, we’ve seen that consumers in some industries are still going to spend. For example, our analysis of the banking and insurance industry (found that customer interest in credit cards increased as a result of the pandemic, while all other areas (insurance, loans, deposits) were relatively stable. You just have to know where to find these leads – and that’s where we come in!

Make ADA’s Customer Acquisition Model Work for Your Business

If you would like to try out our “pay-per-outcome” approach to digital advertising, feel free to get in touch with our customer acquisition expert.

Faradi Bachri
Faradi Bachri
Country Director
ADA in Indonesia

Case Studies – How we’ve helped Indonesian brands achieve their business outcomes

Customer Acquisition Workshop 2020 | Indonesia

Introducing ADA’s cost-per-outcome model where you only pay for tangible results.

Gaming Moms | Friesland Campina Case Study | Indonesia

How a startling insight helped us create 16% uplift in purchase intent for a dairy based product for toddlers in Indonesia.

Reclaim Top-of-Mind Awareness for Starbucks in Jakarta | Starbucks Case Study | Indonesia

Reclaiming Starbucks’ position of being the leading brand for coffee in Jakarta.

Driving New Customer Acquisition with SMS Marketing | Samsung Case Study | Indonesia

Instant rewards can increase customer propensity to spend by 68%. Samsung used this to sell over 330,000 tablets.

4 Million Cups of Pop Mie Sold | Indofood Case Study | Indonesia

Leveraging on SMS to sell 4 Million cups of Pop Mie for Indofood through gamification.

Acquiring Verified Leads for Insurance | AXA Mandiri Case Study | Indonesia

How we acquired 58% above the set target of verified leads for AXA Mandiri’s insurance services through SMS marketing.

Bridging The Digital Gap | Kalbe Farma Studi Kasus | Indonesia

Sebuah studi kasus tentang Kalbe menjangkau pasien kanker yang tidak paham digital dan meningkatkan pelanggan yang kembali sebesar 40% dengan kampanye pemasaran berbasis data.

Online-to-Offline (O2O) Attribution with XACT Insights | Banking Case Study | Singapore

How ADA helped a leading regional bank with a strong presence in Singapore translate and attribute its online marketing efforts to offline customer footfall.

17x Increase in Gross Transaction Value (GTV) | Boost e-Wallet Case Study | Malaysia

A case study on how agile adaptation with data-driven insights helped Boost grow over 400% in a predominantly cash society.

350 Credit Card Sign Ups in Less than a Month | Banking Case Study | Thailand

Data made the difference. The bank needed new credit card users – we got them that and more.