Invest Your Sales Resources on High Quality Leads

COVID-19 has affected the behaviour of the Indonesian consumerSales teams are under pressure to meet sales targets, yet you can’t do business the usual way.

You can no longer afford to waste resources chasing bad leads.

It’s time to try an entirely new approach to lead generation — a process that starts with understanding how your Indonesian consumer’s behaviour has changed, and ends with results.


pay only for


to reduce your customer acquisition cost and increase your customer lifetime value!

How ADA’s Customer Acquisition Model Works For You

With an pay-per-outcome pricing model, you get to choose the outcome — successful loan applications, car purchase, app registrations, or whatever works for your business. 

Agree with us on the price you’re willing to pay for this outcome, so that your digital investment gives you results. Then leave the rest to us.

Hear About It From Our Expert

Faraz Khan, ADA’s Regional Head of Customer Acquisition, tell us more.


Deliverables agreed based on your business objectives


Cost-per-acquisition audit to provide outcome-based pricing


Acquire customers via multi-channel campaigns


Audience insights and creative optimisation

Frequently Asked Questions

We hear you! With our customer acquisition model, you only pay us when we deliver an outcome that you want. Which means, that we help you achieve your sales target, without upfront investment fees that may or may not deliver results.

In a Bain & Company 2020 study buying patterns of 8,600 consumers in six Southeast Asian countries, they found that while 47% of consumers decreased offline purchases, 30% increased their online spending. The truth is that you can’t afford not to invest in digital marketing and online channels because that’s where your consumer is spending time. When done well, digital marketing can bring in genuine leads to Sales, so they can spend their time closing leads who are most likely to convert into customers. In these difficult times, you don’t want to waste time and resources on bad leads.

It’s a common assumption that pipelines have dried up. But according to our own analysis of brands and clients since COVID-19 struck, we’ve seen that consumers in some industries are still going to spend. For example, our analysis of the banking and insurance industry (found that customer interest in credit cards increased as a result of the pandemic, while all other areas (insurance, loans, deposits) were relatively stable. You just have to know where to find these leads – and that’s where we come in!

Make ADA’s Customer Acquisition Model Work for Your Business

If you would like to try out our “pay-per-outcome” approach to digital advertising, feel free to get in touch with our customer acquisition expert.

Faradi Bachri, Country Director of ADA in Indonesia (Marketing Solutions)

Faradi Bachri

Country Director

Case Studies – How we’ve helped Indonesian brands achieve their outcomes